Head of Field Marketing

24 hours ago

Mumbai, India Netcore Cloud Full time

Job Description: Head – International Field Marketing

Location: Mumbai

Reports to: SVP – Marketing Head.

About Netcore Cloud

Netcore Cloud is a global Martech SaaS company empowering brands to deliver personalized customer experiences across email, SMS, app, and web . Trusted by 6,500+ brands across 40+ countries, we are a pioneer in customer engagement, retention, and AI-powered marketing automation.

Role Overview

We are looking for an experienced and dynamic Head – International Field Marketing to lead our field and regional marketing efforts across international markets (North America, Europe, SEA, MEA, LatAm). This leader will be responsible for developing and executing go-to-market strategies, demand generation campaigns, ABM programs, and event-led initiatives that accelerate pipeline growth, strengthen brand presence, and enable sales success globally.


Key Responsibilities

Strategic Leadership

  • Define and drive the international field marketing strategy aligned to business growth targets.
  • Partner with regional sales leaders to ensure marketing programs support pipeline generation and revenue outcomes.


Demand Generation & Pipeline Acceleration

  • Build integrated campaigns (digital + offline) to generate and accelerate leads across global regions.
  • Execute targeted ABM (Account-Based Marketing) initiatives for enterprise and strategic accounts.


Events & Field Marketing Execution

  • Own and manage participation in global events, conferences, trade shows, and local roadshows.
  • Conceptualize and execute region-specific events, workshops, and CXO roundtables.


Regional GTM Enablement

  • Collaborate with product marketing, content, and sales enablement teams to create localized messaging, collaterals, and thought leadership.
  • Enable sales teams with campaigns, playbooks, and market intelligence tailored to regions.


Team & Stakeholder Management

  • Build, mentor, and lead a high-performing global field marketing team.
  • Manage marketing budgets, vendors, and agency partnerships in international markets.


Analytics & Reporting

  • Track, measure, and report campaign ROI, pipeline influence, and regional marketing performance.
  • Leverage data and insights to continuously optimize strategies.


Key Requirements

  • 14–18+ years of overall marketing experience, with at least 6–8 years in B2B SaaS / Martech .
  • Proven success in international field marketing, demand generation, or ABM roles.
  • Strong understanding of global GTM motions, enterprise sales cycles, and regional nuances .
  • Experience managing large-scale events, sponsorships, and roadshows internationally.
  • Excellent leadership, stakeholder management, and cross-functional collaboration skills.
  • Data-driven mindset with expertise in marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, etc.).
  • Willingness to travel internationally for events, customer meetings, and field engagements.


Why Join Us?

  • Be a part of a category-leading global Martech SaaS brand.
  • Opportunity to lead global marketing initiatives with direct business impact.
  • Work with some of the best marketers, technologists, and innovators in the industry.
  • Competitive rewards, benefits, and growth opportunities in a high-growth environment.

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