[15h Left] Head of Field Marketing

3 weeks ago

Mumbai, India Netcore Cloud Full time

Job Description: Head – International Field Marketing

Location: Mumbai

Reports to: SVP – Marketing Head.

About Netcore Cloud

Netcore Cloud is a global Martech SaaS company empowering brands to deliver personalized customer experiences across email, SMS, app, and web. Trusted by 6,500+ brands across 40+ countries, we are a pioneer in customer engagement, retention, and AI-powered marketing automation.

Role Overview

We are looking for an experienced and dynamic Head – International Field Marketing to lead our field and regional marketing efforts across international markets (North America, Europe, SEA, MEA, LatAm). This leader will be responsible for developing and executing go-to-market strategies, demand generation campaigns, ABM programs, and event-led initiatives that accelerate pipeline growth, strengthen brand presence, and enable sales success globally.

Key Responsibilities

Strategic Leadership

- Define and drive the international field marketing strategy aligned to business growth targets.
- Partner with regional sales leaders to ensure marketing programs support pipeline generation and revenue outcomes.

Demand Generation & Pipeline Acceleration

- Build integrated campaigns (digital + offline) to generate and accelerate leads across global regions.
- Execute targeted ABM (Account-Based Marketing) initiatives for enterprise and strategic accounts.

Events & Field Marketing Execution

- Own and manage participation in global events, conferences, trade shows, and local roadshows.
- Conceptualize and execute region-specific events, workshops, and CXO roundtables.

Regional GTM Enablement

- Collaborate with product marketing, content, and sales enablement teams to create localized messaging, collaterals, and thought leadership.
- Enable sales teams with campaigns, playbooks, and market intelligence tailored to regions.

Team & Stakeholder Management

- Build, mentor, and lead a high-performing global field marketing team.
- Manage marketing budgets, vendors, and agency partnerships in international markets.

Analytics & Reporting

- Track, measure, and report campaign ROI, pipeline influence, and regional marketing performance.
- Leverage data and insights to continuously optimize strategies.

Key Requirements

- 14–18+ years of overall marketing experience, with at least 6–8 years in B2B SaaS / Martech.
- Proven success in international field marketing, demand generation, or ABM roles.
- Strong understanding of global GTM motions, enterprise sales cycles, and regional nuances.
- Experience managing large-scale events, sponsorships, and roadshows internationally.
- Excellent leadership, stakeholder management, and cross-functional collaboration skills.
- Data-driven mindset with expertise in marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, etc.).
- Willingness to travel internationally for events, customer meetings, and field engagements.

Why Join Us?

- Be a part of a category-leading global Martech SaaS brand.
- Opportunity to lead global marketing initiatives with direct business impact.
- Work with some of the best marketers, technologists, and innovators in the industry.
- Competitive rewards, benefits, and growth opportunities in a high-growth environment.

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