Performance Marketer for Paid Ads
4 weeks ago
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Position Overview: Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, , Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google, , Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, Ads, Meta Ads, and Bing Ads (other platforms a bonus). -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of : -Google Ads / Search & Display - Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process
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