Senior Performance Marketer

3 weeks ago

Delhi, Delhi, India Lotus Interworks Full time
Senior Performance Marketer - Google Ads
Location: India (Remote)
About Us : At Simplia Inc. , we're not just another tech company. We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we're on a mission to evolve into a $100 million leader in the industry, and we're looking for the best of the best to join our team.
The Opportunity : Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.
This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.
As a part of Initial Screening process please fill the below Google Form:
Ads Campaign Strategy & Management :
Develop, implement, and optimize paid search campaigns on Google Ads to drive client performance and achieve business objectives.
Lead the end-to-end campaign execution, including planning, structuring, targeting, and bidding strategies.
Conduct thorough keyword research and create tailored ad copy for maximum engagement and conversions.
 Performance Analysis & Optimization :
Regularly analyze campaign performance and adjust bids, targeting, and budgets to improve ROI.
Use Google Analytics and other internal tools to track key metrics, derive actionable insights, and report campaign performance to stakeholders.
Continuously perform A/B testing on ads, keywords, and landing pages to optimize for performance.
 Budget Management :
Oversee campaign budgets and optimize ad spend to ensure cost-effectiveness and maximized return on ad spend (ROAS).
Forecast and manage spending across Google Ads campaigns, adjusting strategies based on performance data.
 Client & Stakeholder Communication :
Communicate results, recommendations, and insights to clients, ensuring their goals are met while managing expectations.
Provide regular reports on key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rate (CTR), and conversion rate.
 Google Ads Best Practices & Compliance :
Ensure all campaigns follow Google Ads best practices and adhere to platform guidelines.
Stay up to date with Google Ads product changes and trends to leverage new features and innovations for performance improvement.
 Collaboration with Cross-functional Teams :
Work closely with creative teams to optimize ad copy and landing page elements for improved conversion rates.
Collaborate with analytics teams to ensure accurate tracking and measurement of campaign results.
 Continuous Learning & Improvement :
Stay current with the latest trends, tools, and best practices within Google Ads and search engine marketing.
Explore new opportunities for automation and optimization within Google Ads to drive efficiency.
What You Bring :
Experience : 5+ years in performance marketing with a significant part of that spent scaling startups or working in high-impact Digital Marketing agencies.
Proven Track Record : Clear examples of leading campaigns that hit 3X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.
Leadership Excellence : Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.
Technical Mastery : Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.
Aggressive & Goal-Oriented : A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.
Analytical Prowess : Strong ability to dissect data and turn insights into impactful strategies that boost ROI.
Exceptional Communication : You're a clear, confident communicator who can influence and inspire both clients and team members.
What We Offer :
Competitive Pay : Including performance-based incentives designed for those who consistently deliver exceptional results.
Remote Flexibility : Work from anywhere in the US with a team that values your work-life balance.
High-Impact Role : Be part of an ambitious, fast-growing company where your work directly shapes our growth and future.
Growth-Focused Environment : Join a team that thrives on innovation, celebrates big wins, and supports your professional development.
Legacy Opportunity : Help write Simplia Inc.'s success story and establish yourself as a leader in the digital marketing landscape.
Ready to be part of something extraordinary? Simplia Inc. is not just a place to work—it's a place to grow, lead, and leave a lasting mark on the industry.
Commitment: We are looking for dedicated professionals ready to invest their expertise and energy into building Simplia into a unicorn company.
This role demands full commitment and a passion for driving growth and innovation in the small business sector.
If you are a growth marketer with a proven track record, ready to take on a multifaceted role in a rapidly growing startup, we invite you to join us on this exciting journey.

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