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Edtech Performance Marketing Lead

1 week ago

Delhi, Delhi, India Codive Edu Full time

Codive Edu is an innovative edtech company that empowers young learners globally with cutting-edge technology skills.

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Our goal is to revolutionize education by providing comprehensive programs that combine foundational learning with advanced career-focused tracks in areas like AI, Robotics, Game Development, and more.

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We are seeking an experienced Edtech Performance Marketing Lead to join our team and lead the development of performance marketing strategies that drive engagement and lead generation for K-12 edtech programs.

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The ideal candidate will have a proven track record of success in performance marketing, with experience in managing marketing budgets, analyzing campaign performance metrics, and collaborating with senior leadership to align marketing initiatives with business objectives.

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You will work closely with our program development and creative teams to develop and implement effective marketing strategies that meet our business goals.

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The successful candidate will be a highly motivated and results-driven individual with exceptional communication and interpersonal skills.

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Responsibilities may include:

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  • Developing and implementing performance marketing strategies that drive engagement and lead generation for K-12 edtech programs\
  • Leading a team of performance marketers to execute campaigns efficiently\
  • Analyzing campaign performance metrics to inform data-driven decisions\
  • Collaborating with senior leadership to align marketing initiatives with business objectives\
  • Coordinating with internal teams and external partners for seamless campaign execution\
  • Ensuring compliance with regulatory requirements and industry standards\
  • Maintaining strong communication and interpersonal skills to collaborate effectively with cross-functional teams\
  • Staying up-to-date with industry trends and best practices in performance marketing\
  • Providing regular progress updates and insights to stakeholders\
  • Suggesting process improvements and implementing changes to enhance team productivity and efficiency\
  • Supporting the development of marketing budgets and resource allocation plans\
  • Conducting competitor analysis and market research to identify opportunities for growth and expansion\
  • Creating and maintaining relationships with external partners, vendors, and suppliers\
  • Representing Codive at industry events, conferences, and networking sessions\
  • Developing and maintaining technical expertise in performance marketing tools and technologies\
  • Contributing to the creation of content and marketing materials that showcase Codive's brand and values\
  • Participating in performance reviews and providing feedback to team members\
  • Mentoring junior team members and sharing knowledge and expertise\
  • Actively participating in training and professional development opportunities to enhance skills and stay current with industry developments