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Senior Content Creator

2 weeks ago

Delhi, Delhi, India Antara Senior Care Full time

**Key Responsibilities:**

  • Website & SEO Management: Oversee website performance, ensuring it aligns with brand goals and enhances user experience. Develop and execute SEO strategies for organic traffic growth, including on-page/off-page optimization and performance tracking via tools like Google Analytics and SEMrush.
  • CRO (Conversion Rate Optimization): Collaborate with the marketing team to optimize landing pages, PPC campaigns, and drive conversion rate improvements.
  • Social Media Strategy & Campaigns: Lead social media campaigns across platforms like LinkedIn, Facebook, and Instagram. Foster community engagement and integrate social media with paid marketing for consistent messaging.
  • Content Strategy & Creation: Develop SEO-optimized content that aligns with brand guidelines, working closely with cross-functional teams to support customer journey and business objectives.
  • Marketing Automation & Lead Nurturing: Manage end-to-end marketing automation workflows, integrating tools like Netcore, Mo Engage, and CRM platforms to improve lead conversion and retention.
  • Performance Reporting: Establish KPIs, track performance, and continuously optimize digital marketing campaigns for improved results.