Trade Marketing Manager

4 weeks ago


Delhi, Delhi, India MARS Cosmetics Full time

Trade Marketing Manager

Location: HQ – Delhi (on-site; pan-India travel)

About the role

Own MARS Cosmetics' in-store presence and trade activation engine across General Trade, Modern Trade, and Beauty Specialty. Lead POSM, in-store branding, OOH, and retail campaigns to drive visibility, conversion, and sell-out.

Key Responsibilities


• Plan and execute annual trade marketing calendar by channel: in-store branding, gondolas/fixtures, testers, planograms, promos, and seasonal launches.


• Own POSM lifecycle: brief → design → prototype → vendor onboarding → production → deployment → audit → reuse/repurpose.


• Drive OOH & proximity media around key stores/markets; coordinate with media/OOH agencies for sites, permissions, and execution.


• Build retail VM standards (SOPs, planograms, hygiene checklists); run field audits and fix gaps fast.


• Partner with Sales (GT/MT/Key Accounts) on store activation plans, openings, and monthly priorities; align with Supply for kit readiness.


• Manage trade budgets, negotiate vendor rates, and track ROI per activation (sell-out uplift, CPT/CPM, cost per store).


• Run promoter enablement: counters, visual toolkits, demo assets, and training inputs.


• Track competitive activity and visibility share; recommend counter-moves by market.


• Report weekly on execution, spends vs. plan, and impact metrics.

KPIs


• % on-time, in-full (OTIF) deployments


• POSM utilization & cost/store


• Visibility score / share-of-shelf


• Sell-out uplift per activation & per ₹ spent


• Audit compliance (VM hygiene, fixture upkeep)

Requirements


• 4–8 years in Trade/Shopper/VM for beauty/FMCG/consumer durables; multi-channel experience (GT/MT/KA).


• Strong vendor network for POSM/fixtures/printing/OOH; proven cost and timeline control.


• Hands-on with planograms, fixture specs, materials (acrylic, MDF, metal, lighting), and mall/store permissions.


• Data-driven; advanced Excel/Sheets & PowerPoint; working knowledge of BI (Tableau/Power BI) preferred.


• Excellent coordination and negotiation; fluent in English & Hindi; willingness to travel 30–40%.


• Bachelor's degree required; MBA/Design/VM certification is a plus.

Apply: Send CV/portfolio of past retail activations to with subject "Trade Marketing Manager – Delhi".



  • Delhi, Delhi, India Dreame Technology Full time

    Job Title: Trade Marketing Manager Location: New Delhi, India Company: Dreame India Reporting To: Head of Modern RetailAbout Dreame Dreame is a leading global brand in smart home appliances, specializing in high-tech vacuum cleaners, robotic vacuums, and hair grooming products. As we expand our presence in India, we are looking for a dynamic Trade Marketing...


  • Delhi, Delhi, India Dreame Technology Full time

    Job Title: Trade Marketing Manager Location: New Delhi, India Company: Dreame India Reporting To: Head of Modern RetailAbout Dreame Dreame is a leading global brand in smart home appliances, specializing in high-tech vacuum cleaners, robotic vacuums, and hair grooming products. As we expand our presence in India, we are looking for a dynamic Trade Marketing...


  • Delhi, Delhi, India Dreame Technology Full time

    Job Title: Trade Marketing Manager Location: New Delhi, India Company: Dreame India Reporting To: Head of Modern Retail About Dreame Dreame is a leading global brand in smart home appliances, specializing in high-tech vacuum cleaners, robotic vacuums, and hair grooming products. As we expand our presence in India, we are looking for a...


  • Delhi, Delhi, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,00,00,000

    Job Title: Trade Marketing ManagerSales Processes and Strategy",


  • Delhi, Delhi, India RAAHI™ Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    **Location: DelhiRole: Trade Marketing OfficerIndustry: FMCG, specifically beverages**About Brand:Raahi is a ₹20 non-alcoholic fruit beer made for the mass-market and the new-gen vibe. It's got 0% alcohol but packs the same malty, refreshing kick of beer- minus the buzz. Affordable, bold, and refreshingly different, Raahi is here to make every sip feel...


  • Delhi, Delhi, India MARS Cosmetics Full time

    Trade Marketing ManagerLocation: HQ – Delhi (on-site; pan-India travel)About the roleOwn MARS Cosmetics' in-store presence and trade activation engine across General Trade, Modern Trade, and Beauty Specialty. Lead POSM, in-store branding, OOH, and retail campaigns to drive visibility, conversion, and sell-out.Key Responsibilities• Plan and execute annual...


  • Delhi, Delhi, India beBeeTradeMarketing Full time ₹ 4,00,000 - ₹ 8,00,000

    Attract high-achievers seeking opportunities in our team to spearhead strategic trade marketing campaigns across the country. Your mission will be to drive brand visibility, conversion, and sell-out through retail activations, creating an impactful presence in-store. Trade Marketing Manager possesses expertise in managing POSM lifecycle from design to...

  • Trading Trainee

    1 week ago


    Delhi, Delhi, India Growth Securities Private Limited Full time ₹ 18,00,000 - ₹ 26,40,000 per year

    Key Responsibilities: Assist the trading desk in executing buy/sell orders across equities, commodities, and derivatives. Monitor real-time market movements, indices, stock performance, and price trends. Support in maintaining trading reports, profit & loss statements, and exposure records using MS Excel. Perform trade reconciliation and verify...


  • Delhi, Delhi, India Xiamen C&D Mineral Resources Co., Ltd. Full time

    Develop sales channels for coking coal and coke in the Indian market. Collect and analyze market intelligence to support company decision-making. Handle conflict resolution and client communication during contract execution. Requirements: Bachelor's degree or above, with excellent written and spoken English proficiency. Minimum 3 years of experience in...


  • Delhi, Delhi, India Xiamen C&D Mineral Resources Co., Ltd. Full time

    Develop sales channels for coking coal and coke in the Indian market.Collect and analyze market intelligence to support company decision-making.Handle conflict resolution and client communication during contract execution.Requirements:Bachelor's degree or above, with excellent written and spoken English proficiency.Minimum 3 years of experience in...