Marketing Lead
2 weeks ago
Location: Gurgaon
Reporting to: Chief Business Officer
Education: B.tech/MBA
Experience: 8-12 years
Role Purpose: The Marketing Lead will be responsible for developing and executing comprehensive marketing strategies to promote the adoption and growth of Composite products across multiple industries such as construction, infrastructure, and manufacturing.
Key Role Accountabilities
Market Research
- Plan and conduct in-depth research, including industry trends, market size, growth opportunities, and key players in the composite business.- Identify potential target markets for the products/services- Monitor and analyze competitor activities, pricing strategies, product offerings, and market positioning.- Provide insights to help business compete effectively
Customer Profiling
- Develop detailed profiles of customers, their pain points, needs, preferences, and buying behaviors.- Work closely with the Sales teams to understand their needs for market insights. Provide them with actionable information to support lead generation, sales strategies, and marketing campaigns
Lead Generation
- Work closely with the sales team to develop and implement lead generation strategies.- Support lead nurturing efforts, ensuring that the sales team is equipped with the tools, content, and information needed to convert prospects into customers.- Track key performance metrics such as lead generation, conversion rates, and customer acquisition costs.
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