Area Sales Manager

3 weeks ago

Rajkot, India VP Snacks Full time

Job Summary:

The Area Sales Manager (ASM) is responsible for driving sales growth and managing the sales operations in a defined geographical area. The role involves team leadership, sales strategy execution, distributor/channel partner management, and achieving sales targets through effective market penetration and customer engagement.

Key Responsibilities:

  • Develop and execute area-specific sales plans aligned with company goals.
  • Achieve monthly, quarterly, and annual sales targets for the assigned region.
  • Lead, motivate, and manage a team of Sales Executives/Representatives.
  • Build and maintain strong relationships with distributors, retailers, and key clients.
  • Identify new business opportunities, market trends, and competitor activities.
  • Monitor team performance, provide training/coaching, and ensure high productivity.
  • Conduct regular market visits to ensure availability, visibility, and proper execution of promotions.
  • Track sales data and prepare reports for senior management.
  • Manage budgets and allocate resources effectively within the area.
  • Resolve customer complaints and ensure high levels of customer satisfaction.

Qualifications and Requirements:

  • Bachelors degree in Business, Marketing, or related field (MBA preferred).
  • 4–8 years of experience in field sales, with at least 2 years in a supervisory/managerial role.
  • Proven track record of meeting or exceeding sales targets.
  • Strong leadership, communication, and interpersonal skills.
  • Ability to work independently and handle pressure.
  • Proficient in MS Office; knowledge of CRM tools is a plus.
  • Willingness to travel extensively within the assigned area.

Key Skills:

  • Sales strategy and planning
  • Team management
  • Negotiation and persuasion
  • Market and competitor analysis
  • Distribution/channel management
  • Excellent communication and reporting

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