Performance Marketing Specialist
4 weeks ago
Position Overview:
We are seeking an expert Online Ad Campaign Manager with a deep understanding and hands-on experience in Google Ads, especially Google Performance Max. The ideal candidate will be responsible for driving high-conversion campaigns, optimizing complex campaigns, and managing high-budget projects. Experience with Amazon Ads PPC and Meta Ads is also highly desirable. The role involves setting up UTM parameters and implementing advanced optimization strategies across all platforms.
Key Responsibilities:
1.Google Ads Management:
- Develop, implement, and manage high-performance Google Ads campaigns.
- Leverage Google Performance Max to optimize campaigns for maximum conversion.
- Conduct in-depth analysis and continuous optimization of campaigns to achieve business goals.
- Manage and allocate high budgets effectively across campaigns.
2.Meta Ads Management:
- Create, manage, and optimize Meta Ads campaigns.
- Set up UTM parameters to track and measure campaign performance accurately.
- Implement advanced optimization techniques to enhance campaign effectiveness.
3.Amazon Ads PPC:
- Develop and manage Amazon Ads PPC campaigns (if applicable).
- Optimize campaigns for product visibility and conversion.
4.Campaign Analysis and Reporting:
- Conduct thorough analysis and generate detailed reports on campaign performance.
- Utilize data to make informed decisions and recommendations for campaign improvements.
- Present findings and strategies to stakeholders.
5.Strategic Planning:
- Collaborate with the marketing team to align ad campaigns with overall marketing strategies.
- Stay updated with the latest trends and best practices in online advertising.
- Identify opportunities for growth and innovation in ad campaigns.
6.Team Collaboration and Leadership:
- Work closely with cross-functional teams including sales, product, and design.
- Mentor and guide junior team members on best practices and advanced techniques.
- Lead by example in campaign management and optimization.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience as an Online Ad Campaign Manager or similar role.
- Expert-level knowledge and hands-on experience with Google Ads, particularly Google Performance Max.
- Demonstrable experience in optimizing campaigns at a complex and expert level.
- Experience managing high-budget ad campaigns.
- Proficiency in Meta Ads, including UTM setup and advanced optimizations.
- Experience with Amazon Ads PPC is a strong plus.
- Strong analytical skills and the ability to interpret data to drive actionable insights.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong attention to detail and a commitment to delivering high-quality results.
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