Performance Marketing Specialist

3 weeks ago

india GenY Medium Full time

JOB TITLE: Performance Marketing Specialist


About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

  • Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast Read more about the company at


Job Summary:

  • This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.


Job Responsibilities:

  • Create and execute strong digital media recommendations with supporting validation
  • Develop and execute media plans
  • Oversee buys, analyze campaigns, and change recommendations to maximize performance
  • Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
  • Manage maintenance and changes to media plans
  • Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
  • Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
  • Manage the testing, QA, QC, and debugging of analytical/tagging code
  • Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
  • Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
  • Take responsibility for ensuring projects are delivered on time and within budget
  • Communicate with clients about projects both remotely, and in-person


Skills Required:

  • Ability to manage team
  • Strong quantitative and analytical skills
  • Solid understanding of mathematical concepts
  • Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
  • Understanding of media concepts and terms, creative and budget requirements
  • Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
  • Knowledge to implement confidently and accurately via Google Tag Manager
  • Adding pixels such as AdWords, Google Analytics, floodlights, etc.
  • Must be able to test and validate analytics code
  • De-bugging and identification of problems is essential
  • High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
  • Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
  • Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM
  • Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
  • Solid understanding of event tracking and how this can be used effectively
  • Understanding of iOS / Android app tracking
  • Ability to create clear and insightful reports using data from Google Analytics and other data sources
  • Comfortable with the Google Analytics API
  • Experience with Data Studio, Tableau and other 3rd party visualization tools
  • Excellent Excel skills are an advantage
  • An excellent communicator and be able to present ideas, verbally and in writing


Experience Required:

  • Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
  • 2 to 3 Years of experience into digital marketing analytics and marketing automation
  • Experience in an agency set up would add value to the role

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