Head- Retention and CRM Marketing
2 months ago
upGrad is an online higher education platform that provides rigorous industry-relevant
programs designed and delivered in collaboration with world-class faculty and industry experts.
We offer programs in diverse domains such as Data Science, Technology, Management, and
more, enabling working professionals to enhance their skills and advance their careers.
In this role, the individual will be responsible for developing and executing strategies to drive
customer engagement, reactivate old leads, optimize lead conversion, and enhance the overall
consumer journey.
Key Responsibilities:
• Develop and execute marketing strategies with CRM led communications aimed at
reactivating old leads and encouraging them to consider upskilling with upGrad.
• Implement targeted engagement and communication plans to nurture old leads and
drive them through the conversion funnel.
• Design and optimize nurturing journeys tailored to different stages of the conversion
funnel to improve active lead conversion rates.
• Develop personalized communication strategies using marketing automation tools to
engage leads effectively and drive conversions.
• Lead efforts to analyze customer data, behavior, and insights to optimize nurturing
journeys and improve conversion rates.
Qualifications:
• MBA from a top B-School.
• Undergraduate degree from a top-tier college or university.
• 5+ years of experience in retention marketing, consumer journey marketing, or a related
field within a consumer-focused industry (e.g., e-commerce, education technology,
subscription services).
• Strong knowledge and prior experience with marketing automation platforms such as
Clevertap, WebEngage, MoEngage, or similar tools.
• Proven success in developing and implementing effective lead nurturing strategies.
Work from office
5 Days Working (Sat-Sunday off)
Location: Bangalore
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