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Lead – Retention
2 weeks ago
Job Mandate
Drive sales and sales share of repeat customers, higher retention, higher revenue per user for existing customers
Key Responsibilities
Job Responsibilities :
Ownership of key metrices of repeat users revenue, ASP, revenue/ user, profitability etc.
Lifecycle management for repeat users to drive growth across metrices (ASP, profitability, revenue etc.)
Segment customers and devise strategies to tackle each customer segment
Drive retention of customers across age-buckets and behavioral pattern; Design and implement programs to improve customer retention on the platform
Segmenting customers basis purchase type, browsing history, demographics etc.
Develop deep customer understanding by segments and purchase/ browsing behavior
Work closely with marketing team for retargeting, and bring customer back to platform
Design and lead the loyalty program charter for the organization
Candidate Requirements
Strong experience in driving customer metrices and retention programs
Strong analytical skills to be able to derive insights from customer data and present actionable solutions
Experience in driving loyalty programs
Ability to manage and lead teams
Understanding of the e-commerce business is an added advantage
Understanding of analytical tools is an advantage
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