Head of Marketing

1 week ago

gurugram, India e-Hireo Full time

JOB DESCRIPTION


Experience : 12 - 20 Yrs

Location : Bangalore

Designation : Head of Marketing


Job Role:

The Senior Manager of Marketing is a senior leadership role responsible for overseeing and directing all marketing activities within the organization. This position plays a critical role in developing and executing marketing strategies to drive business growth, enhance brand visibility, and achieve revenue targets. The Senior Manager of Marketing will lead a team of marketing professionals and collaborate with cross-functional teams to ensure alignment with overall business objectives.


Responsibilities :

  • Develop consumer focusedmarketing, identify productspecific markets, developmarket.
  • Make promotion strategy for all marketing department verticals including ATL, BTL and others.
  • Identify and pitchto key distribution channels. Help sales in developing retail channel.
  • Identify and apply the right marketing media for focused “consumer, distribution channel, markets”.
  • Prepare and manage annual budgets for marketing vertical and get it implemented.
  • Set, monitor, and report on team goals. Implement CRM for performance monitoring.
  • Ensure the various ATL activities such as Digital Marketing, Public Relations, content creationusing inhouse resources and external resources.
  • Make a strategicplan for retailsegment, this need to be inclusive plan including Sales partners and Own team. It shall help Sales and Marketing Head to deliversales target as per the business plan.
  • Develop a strong brand equity of company and its products. Get company the required Mind share in market.
  • Building a strong database. Mentor Data analytics team and bring out actionable points followedby MIS.


Qualification :

  • MBA in Marketing from reputed Institute (preferably IIM or Tier-1 Colleges).
  • Should have spearheaded Marketing vertical in Agriculture industryfor at least 5 years.
  • Strong knowledge of Agriculture industry,rural market, distribution development in Agri.
  • Excellent leadership, communication, sales, and customerservice skills.
  • Computer literacy and good organizational skills.
  • Strong creative thinkingand problem-solving skills.
  • The ability to work underpressure and handlestress.
  • Experience of handling a team size of 5-10 employees.

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