Head of Marketing
3 weeks ago
We are seeking a passionate visionary Head of Marketing to lead NIIT’s marketing efforts with a strong focus on brand strategy and development.
In this leadership role, you will be responsible to:
- Craft the vision and roadmap for the NIIT brand
- Build a long-term marketing plan to re-establish the organization as a key influencer in the education sector.
- Market share in both target segments: Corporate & Individuals.
- Build an effective and efficient marketing team that thrives on challenges.
- You will create and manage marketing plans, team activities, budgets and partnerships to achieve these goals.
- Develop and implement a comprehensive brand strategy that aligns with NIIT’s business goals and targets
- Oversee the development and execution of integrated marketing campaigns that build brand equity
- Collaborate effectively with cross-functional teams (Sales, Product, Delivery, Technology) to ensure brand alignment across all company initiatives
- Oversee the budgeting & manage marketing budgets effectively
- Lead & manage the digital marketing channels (SEO, SEM, social media, Influencer, content marketing)
- Oversee the marketing performance metrics to measure success and identify areas for improvement
- Stay abreast of the latest marketing trends and technologies and leverage them to enhance brand strategy.
Candidate Profile:
- At least 15 years of experience in top tier companies
- Bachelor’s degree in marketing, Business or similar; MBA from a Premier College preferred
- Strong background in brand marketing, deep understanding of consumer behavior, marketing principles, and branding best practices.
- Able to think full stack marketing and use social and digital channels effectively
- Proven track record of being a high performer in the last few years in the organization.
- Proven track record of a growth mindset and ability to help scale business
- Excellent communication and interpersonal skills, with the ability to articulate complex brand strategies to diverse audiences
- Experience with brand identity design and brand storytelling
- Passion for Talent development industry and a strong desire to build a lasting brand legacy
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