Head of Marketing

3 weeks ago

Gurugram, India NIIT Limited Full time

We are seeking a passionate visionary Head of Marketing to lead NIIT’s marketing efforts with a strong focus on brand strategy and development.


In this leadership role, you will be responsible to:

  • Craft the vision and roadmap for the NIIT brand
  • Build a long-term marketing plan to re-establish the organization as a key influencer in the education sector.
  • Market share in both target segments: Corporate & Individuals.
  • Build an effective and efficient marketing team that thrives on challenges.
  • You will create and manage marketing plans, team activities, budgets and partnerships to achieve these goals.
  • Develop and implement a comprehensive brand strategy that aligns with NIIT’s business goals and targets
  • Oversee the development and execution of integrated marketing campaigns that build brand equity
  • Collaborate effectively with cross-functional teams (Sales, Product, Delivery, Technology) to ensure brand alignment across all company initiatives
  • Oversee the budgeting & manage marketing budgets effectively
  • Lead & manage the digital marketing channels (SEO, SEM, social media, Influencer, content marketing)
  • Oversee the marketing performance metrics to measure success and identify areas for improvement
  • Stay abreast of the latest marketing trends and technologies and leverage them to enhance brand strategy.


Candidate Profile:


  • At least 15 years of experience in top tier companies
  • Bachelor’s degree in marketing, Business or similar; MBA from a Premier College preferred
  • Strong background in brand marketing, deep understanding of consumer behavior, marketing principles, and branding best practices.
  • Able to think full stack marketing and use social and digital channels effectively
  • Proven track record of being a high performer in the last few years in the organization.
  • Proven track record of a growth mindset and ability to help scale business
  • Excellent communication and interpersonal skills, with the ability to articulate complex brand strategies to diverse audiences
  • Experience with brand identity design and brand storytelling
  • Passion for Talent development industry and a strong desire to build a lasting brand legacy

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