Sales Specialist

2 weeks ago


India Lotus Interworks Full time

About Simplia:

Simplia is a cutting-edge marketing solutions company that specializes in crafting bespoke marketing strategies through our proprietary Ai+ tool. Our focus is on delivering data-driven, predictive marketing proposals that help businesses optimize their campaigns and achieve the best ROI. We’re expanding our team and looking for dynamic individuals to join us in building high-impact marketing strategies for our clients.


Job Description:

Simplia is seeking Marketing & Sales Proposal Executives to work closely with our sales team in creating compelling, data-driven marketing proposals. As a Proposal Executive, you will utilize Simplia’s advanced marketing tool, to develop comprehensive multi-touch marketing strategies, analyze industry trends, and deliver customized proposals designed to meet each client’s unique needs.


Key Responsibilities:

  • Utilize Ai tools to generate and develop comprehensive, multi-channel marketing proposals tailored to client needs.
  • Conduct Detailed Market and Competitor Research : Identify strengths and weaknesses in competitor strategies, highlight gaps, and find opportunities for Simplia clients to stand out.
  • Collaborate with the Internal Team to understand client goals and align proposals to specific marketing objectives.
  • Develop Phased Marketing Plans : Break campaigns into awareness, consideration, and conversion phases, including tactical recommendations, budget allocations, and KPIs for each.
  • Create Content and Referral Program Strategies : Design content calendars and customer referral programs with detailed tracking and incentive structures.
  • Prepare Budget Breakdowns and ROI estimates for each marketing proposal.
  • Track and Optimize Campaigns in Real Time : Provide clients with actionable insights using performance analytics tools like Google Analytics, Facebook Insights, and CRM systems.
  • Present Proposals to Clients : Clearly communicate proposed strategies and expected outcomes to internal teams and clients.
  • Stay Current on Marketing Trends : Continuously update proposals based on the latest trends, platforms, and digital marketing best practices.


Qualifications:

  • Strong Knowledge of marketing channels such as SEO, PPC, social media, email marketing, and content marketing.
  • Experience with Marketing Tools : Familiarity with Campaign Crafter or similar marketing strategy tools is highly desirable.
  • Proven Experience in developing detailed marketing plans or proposals.
  • Excellent Research and Analytical Skills : Ability to gather and interpret data to inform proposals.
  • Exceptional Communication Skills : Strong written and verbal communication skills, with a keen eye for detail.
  • Project Management Skills : Ability to manage multiple projects and meet tight deadlines.


Skills and Abilities:

  • Proficiency in Analytics Tools (Google Analytics, Facebook Insights, and CRM systems).
  • Creative and Analytical Thinking : Ability to translate data into creative, actionable marketing strategies.
  • Strong Organizational Skills : Able to juggle multiple tasks and maintain attention to detail.
  • Collaborative Mindset : Work effectively with cross-functional teams.
  • Tech-Savvy : Comfortable using modern software tools for research, communication, and content creation.


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