Outbound Demand Generation Manager IC

4 weeks ago


hyderabad, India Zenwork, Inc Full time

Outbound Demand Generation Manager (IC) - Tax1099 Onsite role About Tax1099   Tax1099 is Zenwork’s e-file platform used by businesses and accounting firms to create, deliver, and e-file 1099 and other IRS information returns. Demand peaks November–January ahead of January 31 deadlines; trust and accuracy drive decisions.  Role Summary   Own and execute all outbound digital pipeline for Tax1099 as an individual contributor —cold email, LinkedIn Sales Navigator, targeted lists, and micro-ABM plays—to generate qualified meetings, sales-qualified leads (SQLs), and pipeline.  Partners with: Product Marketing, Sales (AEs), RevOps, Partnerships  Responsibilities   Define ICP; build, segment, and enrich target lists; maintain suppressions and list hygiene  Craft compliant cold email + LinkedIn outreach; run multi-step sequences and structured tests  Launch agile programs (net-new, re-engage, partner/event follow-ups) with clear CTAs  Track funnel performance end-to-end; publish weekly insights and iterate  Coordinate tight AE handoffs, meeting prep, and feedback loops  Qualifications   4-8 years in B2B demand gen/growth with hands-on cold email + LinkedIn execution  Proven track record of self-sourced SQLs and pipeline (no BDR/SDR support)  Strong copywriting, deliverability knowledge, and data hygiene discipline  Comfortable with HubSpot/Salesforce, Sales Navigator, Apollo/Outreach, and enrichment tools  Success Metrics (overview)   Sales-Qualified Leads (SQLs) generated from outbound  Qualified meetings booked with ICP accounts  Outbound-sourced pipeline created 



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