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3. Demand Generation Specialist/ Lead Generation Specialist
3 weeks ago
Position : Demand Generation Specialist
Experience : 4-6 Years
Location : Hyderabad
Employment Type : Full-time
Department : Marketing
No of Openings: 4
Key Responsibilities
- Campaign Strategy : Develop and execute comprehensive demand generation strategies to drive qualified leads and support sales goals.
- Lead Generation : Create, manage, and optimize lead generation campaigns across various channels, including email marketing, social media, content marketing, SEO, SEM, and PPC.
- Content Creation : Collaborate with the content team to produce compelling and relevant content that attracts and engages potential customers.
- Marketing Automation : Utilize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to manage campaigns, segment audiences, and track performance.
- Data Analysis : Analyze campaign performance data to measure effectiveness, identify trends, and make data-driven decisions to optimize future campaigns.
- SEO/SEM : Implement and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.
- ABM (Account-Based Marketing) : Develop and execute account-based marketing campaigns tailored to specific high-value accounts.
- Event Marketing : Plan and execute demand generation activities for events such as webinars, trade shows, and conferences.
- Collaboration : Work closely with the sales team to align demand generation efforts with sales goals and ensure smooth lead handoff and follow-up.
- Reporting : Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders.
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