Field Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Check Point Software Full time

If you are looking for a rewarding position where you can make a significant and immediate impact sales growth in India and SAARC, join our dynamic Field Marketing team. You'll be part of a collaborative, creative, and fun group of savvy marketers who are focused on building successful programs that generate business results. If this sounds like you, apply now to join a global team of people who are keen to stand against the ever-changing threat landscape. Welcome to the Future of Cyber Security

Major Responsibilities

  • Develop Marketing Strategy and ensure that it fully alignment India Sales Leadership Team business objectives and requirements
  • Ensure that the developed Marketing Strategy is being cascaded down to effective plans and programs to be executed successfully.
  • Deliver integrated lead generation programs in India, working closely with global, regional, field marketing and sales teams to grow sales pipeline on net new customers and growing existing base.
  • Collaborate with cross functional r Marketing peers to create Marketing Campaigns and Programs supporting regional field sales to drive growth.
  • Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner's Check Point business. Managing channel co-op for your region.
  • Measure and report out on all campaign results and ROI. Utilize metrics to recommend future plans and programs based on results.
  • Partner with the APAC marketing team and the wider marketing team on special project.
  • Monitor lead follow up and conversions to opportunities in order to build a healthy pipeline.
  • Be the local contact point for the local PR agency to execute PR activities in the region.

Desired Background

  • Minimum 12 years of experience running regional field marketing and channel marketing, including physical and virtual events, campaign management.
  • 3 to 5 years of Team Management experience
  • Tech Fan Good experience in digital marketing to drive customer engagements and generate leads, experience with digital platforms for virtual events and new customer acquisition.
  • Ability to anticipate and adapt to complications and come up with contingency plans.
  • Fast learner, problem solver and ability to think on the feet.
  • Experienced in email marketing tools such as Marketo and CRM such as SFDC.
  • Execution-focused mindset. Ability to effectively manage multiple activities at once without sacrificing quality.
  • Extreme organizational skills including budget management and maintenance of all sales-facing and customer-facing communication channels (ie. Salesforce.com and Checkpoint.com/events).

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