Field Marketing Manager

3 weeks ago

Navi Mumbai, Maharashtra, India Eventus Security Full time

Job Title: Field Marketing Manager

Location: India (Delhi/Mumbai)

Function: Regional Marketing | Industry: Cybersecurity / Managed Security Services

About the Role

Eventus Security is looking for a high-impact Field Marketing Manager to strengthen our local presence and support revenue growth through tailored, high-performing marketing programs. As a core member of our marketing team, you'll translate global strategy into region-specific execution that resonates with Indian enterprises, BFSI leaders, and mid-market decision-makers.

You'll be the bridge between corporate marketing and regional sales shaping how Eventus is seen, heard, and experienced in the Indian cybersecurity landscape.

Key Responsibilities:

  • Develop and execute integrated field marketing strategies aligned to Indian market dynamics and Eventus' MSSP offerings.
  • Drive demand generation via localized campaigns — events, webinars, third-party partnerships, account-based marketing, and digital activations.
  • Collaborate closely with regional Sales, Presales, and Channel partners to accelerate pipeline and improve sales velocity.
  • Tailor global messaging and assets for Indian enterprise and mid-market segments across key verticals (BFSI, Manufacturing, Healthcare, IT/ITeS).
  • Own end-to-end event strategy including regional cybersecurity conferences, roundtables, CXO dinners, and partner roadshows.
  • Track and report on campaign KPIs, pipeline influence, and ROI using CRM and marketing automation tools (Zoho or equivalent).
  • Build and manage the India marketing calendar with tight coordination across internal and partner stakeholders.
  • Establish relationships with regional influencers, publications, cybersecurity associations, and ecosystem players.
  • Provide on-ground intelligence to the global marketing team on Indian buyer behavior, competitive movements, and industry shifts.

Key Requirements:

  • 5–7 years of B2B marketing experience in India, ideally within cybersecurity, managed services, SaaS, or enterprise tech.
  • Proven expertise in field marketing, regional demand generation, or ABM strategy.
  • Familiarity with India's enterprise buying journey, stakeholder mapping, and decision-making structures.
  • Hands-on experience with CRM and marketing tools.
  • Ability to work cross-functionally with Sales, Presales, and Channel teams in a fast-paced, performance-driven culture.
  • Strong project management, budgeting, and execution skills.
  • Excellent written and spoken communication.
  • Willingness to travel across metro cities for regional events, meetings, and field activities.

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