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Senior Manager Marketing

2 months ago

bangalore, India Playdawn Full time

A pioneering startup that invests in and operates a diverse house of game studios, specifically focusing on revenue-generating casual mobile game studios in emerging markets.

Role : Senior Manager, Marketing & Growth

Location : Bangalore| Work Mode: In Office

Summary :
The Senior Manager will spearhead marketing efforts for a studio focusing on mobile games, responsible for crafting and executing innovative strategies to engage users across various media platforms. With a strong background in mobile game marketing and a keen understanding of market dynamics, this role requires leadership skills to guide marketing and user acquisition towards achieving company objectives. The ideal candidate will possess expertise in digital advertising, user engagement, and analytics, alongside a passion for gaming culture.

Key Responsibilities:
Strategic Marketing & User Acquisition: Develop and execute global marketing strategies, emphasizing user acquisition, market analysis, and budget management.
KPIs & Campaign Management: Establish and monitor campaign KPIs, focusing on user engagement, downloads, and retention to optimize user acquisition efforts.
Digital & Creative Campaigns: Lead digital marketing and creative content initiatives across key platforms to drive user interest and download rates, ensuring continuous optimization.
ASO & Market Visibility: Drive App Store Optimization (ASO) to improve game visibility on major platforms, while staying updated on mobile gaming trends for strategic insights.
Innovative Techniques & Analytics: Utilize machine learning and advanced analytics to enhance marketing tactics and user insights, ultimately boosting Lifetime Value (LTV).
Market Analysis and Trends: Stay abreast of the latest trends in the mobile gaming market, leveraging insights for strategic decision-making in user acquisition and marketing.
Operational Leadership & Strategic Oversight: Oversee the integration of marketing with business, product, and operational strategies, ensuring cohesive growth and market expansion.
Continuous Improvement: Analyze and refine marketing strategies based on performance data, aiming for sustainable user growth and competitive market positioning.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 5 years of mobile game marketing experience for iOS and Android platforms.
  • At least 2 years of experience running performance marketing campaigns for casual games in
    the Tier 1 markets & worldwide
  • Strong leadership skills to lead and motivate marketing teams effectively.
  • Proficiency in digital advertising platforms such as social media (TikTok, Meta etc.), Google Ads, and Apple Search Ads, proficient in analyzing mobile game products to drive user engagement and retention, and informed data-driven marketing strategies for optimal results.
  • In-depth knowledge of App Store Optimization (ASO) techniques for Apple and Google platforms, coupled with a passion for gaming and a deep understanding of gamer behaviour.

Desirable but not required:

  • Master's degree in Marketing, Business Administration, or a related field.
  • Additional certifications in digital marketing or game development.
  • Experience with machine learning applications in marketing.
  • Proficiency in languages other than English to facilitate international marketing efforts.