Senior Manager

3 weeks ago

bangalore, India Ankr Health Full time

Job Title : Senior Manager (USA Healthcare Marketing)

Location : Bangalore, India


About Us :

Ankr Health is a US-based company with offices in San Francisco, Houston, and Bangalore. We create transformative technologies for clinics and hospitals to improve patient outcomes. Our flagship platform is the #1 side effect management solution for oncology and surgery. Ankr also has an industry-first, generative AI-powered virtual clinics-as-a-service platform. Learn more at .


Position Overview :

We are looking for a dynamic and strategic Senior Manager (USA Healthcare Marketing) (depending on your experience level) to lead our marketing team. The ideal candidate will have a deep understanding of USA-healthcare market, preferably with marketing technology solutions, a proven track record of building and executing marketing strategies. This role will drive our marketing efforts in both the US and global markets and work closely with cross-functional teams to align marketing strategies with business goals.


Key Responsibilities :

  • Marketing Strategy :
  • Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement.
  • Lead the go-to-market strategy for new product launches and enhancements.
  • Analyze market trends, customer insights, and competitive landscape to refine marketing tactics.

2.Brand Management :

  • Elevate and maintain the Ankr Health brand, ensuring consistency in messaging and visual identity across all channels.
  • Create compelling narratives around our products and services, positioning Ankr Health as a leader in healthcare technology.

3.Digital Marketing :

  • Oversee all digital marketing efforts, including website management, content marketing, SEO/SEM, social media, and email campaigns.
  • Utilize data analytics to track performance, measure ROI, and optimize digital marketing initiatives.

4.Lead Generation & Customer Acquisition :

  • Develop and execute lead generation programs, including targeted campaigns, webinars, events, and partnerships.
  • Collaborate with the sales team to create a seamless customer acquisition strategy and nurture the sales pipeline.

5.Product Marketing :

  • Work closely with product and clinical teams to develop marketing strategies that align with product roadmaps.
  • Create product marketing materials, including sales enablement tools, case studies, whitepapers, and product guides.

6.Team Leadership :

  • Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Manage relationships with external agencies, vendors, and partners.

7.Budget Management :

  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.


Qualifications :

Please do not apply if you don’t have the first two qualifications

  • 8+ years of experience in marketing, with 5+ years spent with healthcare clients
  • 3+ years of experience working in a global/USA-based company for the USA market
  • Proven experience in a senior marketing role, with a track record of driving successful marketing campaigns and achieving business objectives.
  • Strong leadership skills with the ability to build and mentor a high-performing team.
  • Expertise in digital marketing, content strategy, lead generation, and brand management.
  • Exceptional communication and storytelling skills, with the ability to convey complex ideas in a clear and engaging manner.
  • Analytical mindset with experience in data-driven decision-making.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing business needs.

Preferred :

  • Knowledge of healthcare regulations and compliance related to marketing.

Benefits :

  • Competitive salary and performance-based incentives.
  • Flexible work arrangements with hybrid/remote options.
  • Opportunity to work with a cutting-edge healthcare technology company making a real impact on patient outcomes.

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