Marketing Lead

4 weeks ago

Pune, India ARA Resources Pvt. Ltd. Full time

About the Company: ARAs Client is a fast-growing B2B SaaS organization founded by ex-Amazon ad-tech experts, building cutting-edge AI-powered solutions for the retail and automotive ecosystem. Through its business unit, ARAs Client is revolutionizing how automotive dealers generate, monitor, and convert leads by offering an AI-first Sales and Marketing Operating System. Their mission is simple: empower automotive dealers, OEMs, and marketplaces to increase conversions, improve ROI, and achieve sustainable growth through intelligent automation and data-driven decisioning. The Role: You will join as a Head of Marketing, to own the brand, demand generation, and GTM marketing across India and international markets. The role will combine strategic marketing leadership, digital-first growth hacking, and data-driven execution. Key Responsibilities: Demand Generation: Own inbound marketing, performance campaigns (Google, Meta, LinkedIn, programmatic), and content funnels to drive qualified leads. Brand & Positioning: Define and scale the company’s voice in the automotive SaaS space. Product Marketing: Build positioning, messaging, and GTM playbooks for dealers, OEMs, and marketplace segments. Growth Marketing: Experiment with low-cost growth hacks to enter new regions. Partnership Marketing: Co-market with partners (SaaS, marketplaces, OEMs) for joint demand generation. Team Leadership: Build and lead a high-performing marketing team across digital, content, design, and events. Analytics: Own marketing funnel KPIs (MQLs, SQLs, CAC, ROI) Skills Required: 5-8 years in B2B SaaS / AdTech / Martech marketing, ideally with automotive vertical exposure. Proven track record in demand gen + product marketing for global markets (US/SEA/AUNZ). Strong understanding of dealer/OEM ecosystem, SaaS GTM motions, and Martech/AdTech stack. Growth mindset — scrappy, creative, resourceful. Excellent leadership, communication, and storytelling skills. Qualifications & Experience: 5-8 years Any Graduate

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