
Marketing & Branding Head | QSR Industry Experience Mandatory | Mumbai
2 weeks ago
Brand Strategy1. Develop a compelling brand identity that reflects the cafés premiumpositioning, values, and customer promise..2. Create brand guidelines and ensure consistent execution across allcustomer touchpoints physical and digital.Marketing Leadership1 . Build and lead the marketing team, including content, design, social media, and partnerships.2. Collaborate with founders and operations to align marketing strategies with overall business goals .Launch & Growth Marketing1. Develop and execute go-to-market strategies for new store openings and product launches.2. Drive footfall through location-based marketing, community engagement, and local influencer partnerships.Digital & Social Media Marketing1. Manage digital channels including website, email marketing, SEO/SEM, and all social platforms.2. Build a strong online community that reflects the cafés lifestyle brand and drives organic engagement.Performance & Analytics1. Set KPIs, track marketing performance, and report ROI on all initiatives.2. Continuously optimize campaigns based on customer behavior, feedback, and competitive trends.Customer Experience & Loyalty1. Design loyalty programs and customer engagement initiatives that encourage repeat visits and advocacy..2. Use data and insights to personalize communications and enhance the guest experience. Present training impact reports to leadership with actionable insights .Leadership CompetenciesStrategic Thinking Ability to develop long-term vision and align marketing efforts with business objectives.Collaboration & Communication Strong interpersonal and communication skills to foster cross-functional teamwork and stakeholder alignment.Leadership & Team Building Skilled in motivating teams, nurturing talent, and driving high-performance culture.Resilience & Ownership Demonstrates accountability, persistence, and a proactive approach inKey Requirements:10 to 15 years of marketing experience, preferably in the QSR or food & beverage industryProven track record in brand development, digital marketing, and customer retentionStrong communication, leadership, and cross-functional collaboration skillsExperience managing agencies, vendors, and budgets.Ability to lead product/store launch marketing and data-driven campaigns.Salary:- 40 to 60 LPAJob Location :- Mumbai ( Worli )Quick Service Restaurant (QSR) – Experience MandatoryContact Details :-HR-Chitra
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