Digital Marketing Director

2 weeks ago

India Kaizen Empire Full time

About Us

Kaizen Empire is a dynamic and rapidly expanding eCommerce company headquartered in the United States. We specialize in designing, manufacturing, and selling an extensive range of children’s toys on Amazon US and through our own online store. With a diverse portfolio of over 100 products, we have successfully achieved a revenue of over $80 million. Our mission is rooted in the principle of continuous improvement—whether it's enhancing our team, refining our processes, or expanding our market presence. As we solidify our leadership in the US market, we are also setting our sights on new opportunities in other regions and countries.


Job Summary

We are looking for an experienced and visionary Director of Marketing to lead our marketing initiatives and drive business growth. You will oversee all marketing strategies, optimize campaigns, and enhance our brand presence. Your role will be crucial in navigating consumer trends, managing marketing investments, and leading a dynamic marketing team to achieve our company’s goals.


Key Responsibilities

  • Develop and execute channel-specific growth strategies.
  • Lead customer acquisition and retention efforts, focusing on increasing LTV.
  • Manage the marketing budget to maximize ROI and ROMI.
  • Create and implement strategic marketing plans aligned with company goals.
  • Foster a collaborative marketing culture and provide leadership to the team.
  • Collaborate with product teams for improvements, updates, and R&D initiatives.
  • Drive revenue growth and margin improvement through targeted marketing efforts.
  • Monitor and optimize product performance metrics.


Skills and Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 7+ years of progressive experience in marketing, preferably in e-commerce.
  • Proven leadership and team management experience.
  • Proficiency in digital and traditional marketing strategies.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication skills and the ability to inspire and motivate a team.
  • In-depth knowledge of market trends, consumer behavior, and the competitive landscape.


Key Metrics for Success

  • Revenue growth and customer acquisition rates.
  • Improved customer retention and lifetime value.
  • Enhanced ROMI and brand awareness.
  • Elevated team performance and collaboration.


Benefits

Join Our Team for Freedom, Growth, and Exceptional Rewards:


  • Competitive Salary: We ensure you're well-compensated and truly valued for your contributions.
  • Flexible Working Hours: Tailored to fit your lifestyle, enhancing both productivity and work-life balance.
  • Work from Anywhere: Whether at home or across the globe, achieve the balance that works best for you.
  • Paid Time Off: Enjoy 12 days of paid time off plus 10 holidays each year, allowing you to recharge and relax.
  • Performance Incentives: Your hard work and dedication are recognized and rewarded with incentives that match your achievements.
  • Long Service Milestone Awards: Celebrate your journey with us through top-tier equipment upgrades, home office enhancements, luxurious paid vacations, and generous vacation allowances, beginning from 1 year and extending up to 10 years of service.
  • Career Growth in E-commerce: Build a lasting career in one of today’s most relevant and thriving industries—e-commerce.
  • Exciting Growth Opportunities: We’re committed to your professional development, offering paths for advancement as we grow together.


If you are interested in this position, you are required to complete the pre-screening questionnaire using the link below. Allow yourself 15-20 minutes to complete. Do not apply for this position without completing this questionnaire.


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