Associate Director

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-tomarket brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

This is a fantastic opportunity for you to be associated with one of the most exciting names in the consumer Internet space, globally. Think you have what it takes? Then read on

• As a Performance Marketing Leader, you will be responsible for managing the overall Performance Marketing and Media portfolio for Newfold brand in the APAC region.

• This would include Strategy, Planning, Execution, Monitoring and Reporting of the company's Paid Digital marketing campaigns across key media channels like Search (SEM), Display, Programmatic, social media & others

• You will be managing a team of Senior and Seasoned Digital Marketing Professionals (Subject Matter Experts in Search, Display Video) with delivering Acquisition KPI's as your key deliverables.

• As a Growth/Performance Marketing leader you will play a critical role in discovering avenues for in customer; acquisition, engagement, retention and growth.

• This role also requires building relationships with internal and external stakeholders to drive growth and overall demand generation of the brands.

• The ideal candidate will serve as a subject matter expert, team manager, thought leader, helping to identify trends, evolving best practices, and innovative technologies/tools for all digital efforts that drive engagement and ROI for Newfold.

What you’ll do & how you’ll make your mark.

• You will be part of the APAC Marketing team managing a team of Seasoned Digital Marketing Professionals running paid advertising initiatives across APAC and globally

• Responsible for setting acquisition strategy, including planning, budgeting, reporting, and execution across multiple channels (organic and paid).

• Develop a robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.

• Be a Mentor, Guide and coach to a team of hands-on marketers and lead the performance marketing function in APAC

• Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth.

• Grow Newfold brands across the Australia, New Zealand, Singapore and South-East Asia markets leveraging Media investments

• Manage a team which plans, executes, and optimizes performance marketing campaigns across various digital channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Develop and manage online advertising strategies to achieve company's goals and objectives.

• Analyze campaign performance data and provide actionable insights to improve campaign effectiveness and ROI.

• Collaborate with internal teams and external partners to ensure seamless execution of campaigns.

• Monitor and manage advertising budgets effectively, ensuring efficient allocation of funds to maximize results.

• Communicate regularly with internal stakeholders to provide updates on campaign progress and performance.

• Develop and execute high-impact SEM campaign designs aimed towards optimizing conversion rates and rationalizing cost-of-acquisition in high volume categories.

• Direct the creation and execution of activation campaigns across diverse social channels to enhance engagement and augment brand awareness.

• Deliver comprehensive performance reports showcasing ongoing engagement and campaign effectiveness, utilizing robust analytical tools.

• Manage and maintain relationships with marketing agencies and vendors to ensure maximum ROI from partnerships.

• Drive innovation by implementing cutting-edge ideas to bolster the growth of key product families, leveraging a data-centric approach.

• Cultivate a collaborative team environment and demonstrate strong leadership to align marketing strategies with business objectives.

• Performance first approach with the aim of growing customer acquisition from digital channels and improving ROAS (return of ad spend)

• Apply A/B testing on the campaigns to have a deeper understanding of the target audience behaviors

Who you are & what you’ll need to succeed.

• Business/marketing diploma/degree or graduate in any field

• You should apply if you have a proven 8+ years of work experience in Growth and Marketing.

• Have excellent people management experience in handling a team of performance marketers.

• Experience with managing paid marketing budgets (INR 10Cr – 50Cr per annum)

• Have a good understanding of funnels, sprint, and agile ways of working.

• Have the business acumen to appreciate and understand levers for business growth and profitability.

• Are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans.

• Have strong Project Management and Stakeholder management experience Ad Platforms (Must Have) Google Ads Manager Google Ads (AdWords) Google Campaign Manager 360 Google Display & Video 360 Google Search Ads 360 Facebook Ad Platform | Instagram LinkedIn Ads Bing Ads Tools & Insights Google Insights Finder Google Looker Studio Google Keyword Planner Google Search Console Google Analytics (UA/360/GA4) YouTube Studio Adobe Analytics Tableau Advanced Excel, or similar) Good to have Tik-Tok Ads Native & Programmatic platforms - Taboola/Outbrain Twitter Ads - Meta Advantage+ campaigns - Microsoft Smart shopping campaigns.

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work from-home, hybrid, or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• We care about you. . At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold