Director/Head, Demand Center of Excellence

1 week ago

Bengaluru, India Smartsheet Full time

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. As a global leader in Collaborative Work Management and with a market cap of $10bn, Smartsheet continues to expand its global marketing presence. We’re investing in our India office to strengthen how our teams execute, collaborate, and scale demand generation programs globally. As the Director / Head of the Demand Center of Excellence (COE) , you will build and lead a team that enhances marketing execution, operational efficiency, and innovation in partnership with global demand generation leaders. You’ll help connect strategy to execution, ensuring consistent, measurable impact across markets and programs. This role reports to the VP, Global Demand Generation.  You Will: Lead and grow the India-based Demand COE team supporting global demand generation programs Partner closely with global Campaign Strategy, Field Marketing, and Operations teams to deliver scalable, high-quality execution Strengthen collaboration, communication, and operational alignment across regions and functions Establish workflows and performance standards that enable consistency, speed, and continuous improvement Foster a culture of collaboration, innovation, and professional growth within the COE Represent the India COE as a trusted partner within Smartsheet’s global marketing organization Perform other duties as assigned You Have: 12+ years of experience in digital marketing or demand generation, including 5+ years leading multi-channel or global teams Proven experience across key demand functions, including Paid Media, ABM, SEO/AEO, Email, Webinars, Events, and Direct Mail Demonstrated success building or leading shared service or center of excellence models Strong understanding of operational best practices, process optimization, and marketing automation Experience with marketing and ABM technologies such as 6sense, LinkedIn Ads, Google Ads, Marketo, and Salesforce Excellent leadership, communication, and collaboration skills, with the ability to inspire and align global teams Legally eligible to work in India on an ongoing basis Fluency in English is required Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

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