CRM / Retention Specialist - Senior Executive

Found in: Whatjobs IN C2 - 2 weeks ago


gurgaon, India BluSmart Full time
About Us
At BluSmart, we are building India’s largest all-Electric ride hailing service and EV Charging network. BluSmart is the first of its kind 100% electric mobility platform that partners with the world's leading electric vehicle manufacturers, mobility technologies and unlocks the era of smart urban electric mobility for consumers. Having raised over $50 million over the past 24 months, we are all geared up for the next stage of growth Together, we can accelerate the adoption of affordable shared electric mobility and improve the safety and quality of life in our cities.
We are seeking a highly skilled and motivated CRM specialist to join our dynamic team at our fast-growing brand. As a CRM specialist, you will be responsible for developing and executing customer relationship management strategies to enhance customer engagement, retention, and loyalty. You will play a crucial role in building strong and lasting relationships with our app users, driving customer satisfaction and revenue growth.
Responsibilities:
Develop CRM Strategy: Create and implement a comprehensive CRM strategy that aligns with the brand's goals and objectives. This includes defining customer segments, setting goals, and establishing KPIs to measure success.
Customer Segmentation and Targeting: Analyze customer data and behaviour patterns to segment the customer base and identify target groups for personalized marketing campaigns. Develop strategies to effectively engage with each segment.
Campaign Management: Plan and execute targeted CRM campaigns across various channels, including push notifications, in-app messaging, email marketing, and SMS. Collaborate with the marketing team to ensure consistent messaging and brand voice.
Personalization and Automation: Utilize CRM tools and platforms to implement personalized communication and automation strategies. Leverage customer data to deliver relevant and timely messages, offers, and recommendations to app users.
Customer Journey Mapping: Map out the customer journey and identify touchpoints where CRM initiatives can enhance the user experience. Continuously optimize the customer journey by analyzing data, conducting A/B tests, and implementing improvements.
Loyalty Program Management: Develop and manage a loyalty program to incentivize app usage, increase customer retention, and drive repeat purchases. Monitor program performance and make data-driven recommendations for improvements.
Data Analysis and Reporting: Track and analyze CRM campaign performance, customer behavior, and engagement metrics. Generate regular reports and provide actionable insights to inform decision-making and optimize CRM strategies.
Collaboration and Stakeholder Management: Collaborate with cross-functional teams, including marketing, product, and customer support, to ensure CRM initiatives are aligned with broader business objectives. Communicate effectively with stakeholders and manage expectations.
Qualifications:
Bachelor's degree in marketing, business, or a related field (or equivalent experience).
Proven experience in CRM management, preferably in an app-based or technology-driven brand.
Strong understanding of CRM principles and best practices.
Proficiency in CRM tools and platforms, such as MoEngage, CleverTap, WebEngage, etc.
Excellent data analysis skills and ability to derive actionable insights from customer data.
Demonstrated experience in campaign management and targeted marketing.
Knowledge of app analytics and mobile marketing strategies.
Strong project management and organizational skills.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
Should have work experience of 2-4 years
Compensation: As per Industry Standard
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