Assistant Manager, Demand Generation
4 weeks ago
Develop and oversee the execution of demand generation programs, with an emphasis on upsell, cross-sell, and bottom-of-funnel, to deliver high-quality sales leads. Collaborate with the demand generation team as well as others to create engaging, high-converting content e.g. tip sheets, free trial offers, chatbot scripts, videos, gifs, and more. Ensuring content meets brand standards. Oversee the development and performance optimization of solution/product webpage content including asset and offer placement that aligns with positioning & campaign themes. Build and deploys SEO pages and simple webpages within Drupal templates incl. maintenance of campaign hubs. Build & maintain global content syndication playbook & editorial calendar providing visibility & clarity on which offers/assets to promote as well as upcoming offers for cross-team benefit. Establish third-party partnerships for tradeshows, content creation & distribution to help expand website traffic e.g. paid newsletter placements. Evaluate ad spend targeting and efficiency. Strategize and execute complex prospect nurture programs. Collaborate with content & regional demand gen teams to increase blog conversion & optimizations driving bookings across all web domains. Identify relevant offers/assets to feature within blog posts. Supported by Cvent’s digital marketing & social media team, collaborate on paid media placements, paid social & paid search. Provide insight on target audience, asset/offers, stage of funnel and campaign content. Facilitate bi-weekly meetings with digital marketing & social team to manage active project list and collaborate on ongoing campaign optimizations & recommendations to meet/exceed benchmarks & cloud goals. Run self-serve reports and review custom reports (product pages, resource page, blog etc.) to track progress towards traffic growth and conversion goals. Collaborate with digital marketing team on analysis to suggest optimization strategies. Administration of freelancer budget in collaboration with Demand gen team members. Work with Senior Managers to develop various strategies for optimizing marketing channels. Additional duties as assigned by Management.
8 years marketing experience in online marketing with B2B software (ideally SaaS-based) or other B2B technology products. Bachelor’s/Master’s degree in Marketing, Business, or a related field. Strong verbal and written command of English language. Experience in digital marketing. Experience with marketing automation and CRM programs such as Marketo, WordPress, Drupal and Salesforce.com preferred. Excellent communication, problem-solving and analytical skills.
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Demand Generation Executive
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Demand Generation Executive
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Gurugram, Haryana, India Kodehash Technologies Pvt Ltd Full time**Job brief** We are looking for a Demand Generation Executive to develop and implement strategies to generate leads and revenue for the company. You will be responsible for working closely with the sales and marketing teams to align efforts, and using data and analytics to measure and improve performance. **Responsibilities** - Develop and implement...
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Demand Generation Specialist
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Team Lead
2 months ago
Gurugram, India Sar HR Full time- MBA degree from a reputed B-school.- Min. 4 to 5 years of marketing experience with software, SaaS-based, or technology products in the B2B space.- Create the demand generation plan with a mix of email marketing, digital, social, events, webinars etc.- Own the campaign process (plan, create, launch, manage) for customers to drive lead generation for North...
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Demand Manager
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Demand Manager
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Demand Manager
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