Business Development Executive

1 day ago


Mysuru, India Apollo HomeCare Full time

Role & responsibilities

Role Objective

To generate revenue through direct and referral-based customer acquisition for Apollo HomeCare services, while building strong relationships with hospitals, doctors, and institutions.

Key Responsibilities

  • Identify, engage, and convert prospective customers for home healthcare services.
  • Conduct field visits to hospitals, clinics, and community centers to promote Apollo HomeCare offerings.
  • Educate patients and caregivers about services such as physiotherapy, nursing, ICU care at home, and elder care.
  • Build and maintain relationships with key hospital SPOCs, doctors, and discharge planners for referrals.
  • Follow up on leads generated via marketing campaigns, hospital partnerships, or digital channels.
  • Maintain daily visit reports, lead trackers, and CRM updates.
  • Achieve monthly targets for patient acquisition and revenue generation.
  • Conduct health camps and promotional events to boost service visibility.
  • Ensure seamless coordination with operations and clinical teams for service fulfillment.

Required Skills & Experience

  • 14 years of experience in sales, business development, or field marketing (preferably in healthcare/pharma/insurance).
  • Strong interpersonal and communication skills (local language + English).
  • Ability to work independently and meet deadlines.
  • Comfort with fieldwork and regular travel within assigned territory.
  • Basic computer skills (MS Excel, CRM updates, email follow-up).

Educational Qualification

  • Graduate in any discipline (preferably B.Sc./BBA/Healthcare Management).
  • MBA in Marketing or Healthcare Management is a plus.

Key Performance Indicators (KPIs)

  • Number of new patient acquisitions
  • Monthly revenue achievement
  • Number of referral tie-ups (doctors/hospitals)
  • Lead conversion ratio
  • Timeliness of CRM reporting

Compensation & Benefits

  • Fixed Salary + Attractive Incentives


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