
Business Development Executive
1 day ago
Role & responsibilities
Role Objective
To generate revenue through direct and referral-based customer acquisition for Apollo HomeCare services, while building strong relationships with hospitals, doctors, and institutions.
Key Responsibilities
- Identify, engage, and convert prospective customers for home healthcare services.
- Conduct field visits to hospitals, clinics, and community centers to promote Apollo HomeCare offerings.
- Educate patients and caregivers about services such as physiotherapy, nursing, ICU care at home, and elder care.
- Build and maintain relationships with key hospital SPOCs, doctors, and discharge planners for referrals.
- Follow up on leads generated via marketing campaigns, hospital partnerships, or digital channels.
- Maintain daily visit reports, lead trackers, and CRM updates.
- Achieve monthly targets for patient acquisition and revenue generation.
- Conduct health camps and promotional events to boost service visibility.
- Ensure seamless coordination with operations and clinical teams for service fulfillment.
Required Skills & Experience
- 14 years of experience in sales, business development, or field marketing (preferably in healthcare/pharma/insurance).
- Strong interpersonal and communication skills (local language + English).
- Ability to work independently and meet deadlines.
- Comfort with fieldwork and regular travel within assigned territory.
- Basic computer skills (MS Excel, CRM updates, email follow-up).
Educational Qualification
- Graduate in any discipline (preferably B.Sc./BBA/Healthcare Management).
- MBA in Marketing or Healthcare Management is a plus.
Key Performance Indicators (KPIs)
- Number of new patient acquisitions
- Monthly revenue achievement
- Number of referral tie-ups (doctors/hospitals)
- Lead conversion ratio
- Timeliness of CRM reporting
Compensation & Benefits
- Fixed Salary + Attractive Incentives
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