Sales Specialist

4 weeks ago

Kozhikode, India EDUSAP | AI Powered Adaptive School ERP Full time

Job Title:
Sales Specialist

Department:

Sales (Business Development Function)

Reporting to:

Sales & Marketing Manager

Location:

Calicut

Role Type:

Full-Time

Role Overview

The Sales Specialist serves as a trusted advisor to schools, training centers, and educational institutions, helping them adopt and integrate Edusap technology for improved operations, data-driven decision-making, and productivity.

This role combines consultative selling with technical product expertise, guiding prospects from interest to active trial, and ensuring a smooth handover to the Support & Retention team for conversion and long-term success.

Key Responsibilities1. Consultative Engagement

  • Engage with decision-makers (principals, school owners, department heads) to understand their operational challenges and tech adoption readiness.
  • Advise on how Edusap's platform can address specific needs, streamline processes, and improve outcomes.
  • Position Edusap not just as a product, but as a long-term operational partner.

2. Demo Delivery & Trial Activation

  • Deliver structured, needs-based demos using the approved sales pitch deck and platform tour.
  • Tailor each demo to the institution's context, highlighting relevant features and benefits.
  • Guide prospects in selecting the right plan (Basic, Standard, Premium) based on needs and scale.
  • Push qualified prospects to initiate a live trial, ensuring proper onboarding handover.

3. Sales Process Management

  • Maintain accurate CRM records for all interactions, next steps, and follow-ups.
  • Conduct timely follow-up calls/emails to address objections and move prospects closer to trial activation.
  • Share field feedback with marketing and support teams for campaign and onboarding improvement.

4. Quality & Performance Oversight

  • Participate in regular audits of demo recordings to self-assess and improve delivery.
  • Implement feedback from the Sales & Marketing Manager to refine the consultative approach, objection handling, and value communication.

Skills & Capabilities Required

  • Strong consultative communication skills — ability to uncover pain points and connect them to tech solutions.
  • Clear understanding of school operations, academic processes, and administrative workflows.
  • Proficiency in delivering structured, engaging demos with a mix of product and problem-solving focus.
  • Comfort with CRM tools, structured reporting, and digital communication channels.
  • Skilled in objection handling and guiding decision-makers toward tech adoption.
  • Open to feedback and capable of improving demo and consultative approach through audits and training.
  • Collaborative mindset — works closely with marketing, pre-sales, and support teams to ensure lead-to-trial success.

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