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Product Marketing

2 months ago

Bengaluru, India Trianz Full time

About the job

Trianz is a leading-edge technology platforms and services company that accelerates digital transformations at Fortune 100 and emerging companies worldwide in data & analytics, digital experiences, cloud infrastructure, and security. The company has developed a disruptive “IP Led Transformations” vision, strategy, and business model over the past 3 years. Some of the company’s IP was recently acquired by AWS and its overall business model has taken off sharply in 2024.

Trianz is led by Sri Manchala, a former special forces officer from the Indian army and author of Crossing the Digital Faultline | Trianz , and a team of veterans from well-known firms such as Deloitte, HCL, KPMG, Wipro, Microsoft, TATA, AWS, GE, etc.

About Trianz

Trianz believes that companies around the world face three challenges in their digital transformation journeys - shrinking ‘time to transform’ due to competition & AI, lack of digital-ready talent, and uncertain economic conditions. To help clients leapfrog over these challenges, Trianz has built IP and platforms that have transformed the adoption of the cloud, data, analytics & insights AI.

Specifically, the following Trianz platforms are changing the way companies approach transformations in various disciplines:

  • Concierto: A fully automated platform to Migrate, Manage, and Maximize the multi & hybrid cloud. A zero code and SaaS platform, Concierto allows teams to migrate to AWS, Azure and GCP and manage them efficiently from a single pane of glass. Visit for more information
  • Extrica Data to AI Platform: Built on the concept of ‘federated or distributed data’, Extrica revolutionizes how users access data anywhere in the company’s ecosystems; productizes data and makes it available in a Netflix like user experience while delivering BI and AI powered insights. Visit for more.
  • Pulse: Recognizing that workforces will be distributed, mobile, and fluid, Trianz has built a ‘future of work’ digital workplace platform called Pulse. Visit

Since the market launch of this strategy in mid-2023, Trianz has experienced enormous growth, success, and recognition.

  • Some of Trianz’ built IP in data and analytics was acquired by Amazon. Since then, Trianz has been made an engineering partner of Amazon for building/supporting connected ecosystems across multiple AWS platforms.
  • Most recently, Trianz and AWS have signed a strategic collaboration agreement within which the two companies will work on joint roadmaps/solutions for the cloud; AWS will buy Trianz | Concierto in bulk for AWS partners to use for migrations; AWS will also recommend Concierto to their MSPs and finally, AWS Professional Services and Trianz have signed an agreement for joint solutioning and customer delivery. Read more: Trianz enters into a Strategic Collaboration Agreement with AWS to Revolutionize Cloud Adoption and Management (yahoo.com)

Given all this, Trianz is experiencing a significant demand for its SW platforms and consequent growth. To support this growth, Trianz has recently raised private equity capital to scale the company over the next several years (Trianz Announces Strategic Growth Capital Investment by Capital Square Partners (prnewswire.com ). It is now bolstering its senior and mid-level leadership with top talent across GTM, Engineering, Services, and Partnership organizations. We are seeking leaders driven by our purpose - to help customers accelerate digital transformations and build the next generation software and services organization.

Trianz | Accelerating Digital Evolution

Leaders in Product Engineering, Data & Analytics Consulting, APPS & Experience Consulting, Hybrid Cloud Consulting, IT infrastructure services, managed services and IT security consulting.


The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.


Conduct market research and analysis to identify key customer segments, trends, and competitive landscape

Develop and execute comprehensive go-to-market plans for new product launches and updates

Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio

Drive inputs into the product strategy and product roadmap to meet business goals

Define product functionality and positioning together with Product Engineering teams

Work closely with s customer needs and identify strategic engagements

Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/ internet and participation in events

Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel

Create compelling marketing content including product collateral, website copy, and sales enablement materials

Analyze and report on campaign performance, product adoption, and market trends

Participate in industry events and conferences to represent the company and promote products

Manage product launches and coordinate cross-functional teams to ensure successful execution.

Collaborate with creative teams to develop compelling visuals and design for marketing campaigns

Expect around 20% travel


What You'llNeed:

Team management experience is mandatory. Experience of managing 2-3 PMMs is ideal.

Btech degree and experience in data and analytics, AI marketing field will be advantageous

MBA & 15+ years of product/ services marketing experience with 4-5 years marketing for a data and analytics, AI

Strong understanding of B2B marketing, product launch, and go-to-market strategies

Excellent communication and stakeholder management skills

Experience working with cross-functional teams including product management, sales, and creative teams

Proven track record of driving HR transformation and organizational effectiveness through data-driven insights


If you or someone you know matches this profile, please send the below details and updated resume to .

CTC

ECTC

NP

Preferred location