Brand Activation Manager

7 days ago

Gurugram, India Bajaj Capital Ltd Full time

Designation : Manager- BTL Activations

Job Location : Delhi NCR

Area of Operations: India

Experience: 6-10 Years ( In Financial companies preferred )


Job Summary:

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NOTE: THIS IS A FOCUSED BTL MANAGER ROLE. YOU ARE EXPECTED TO TRAVEL, DO ACTIVITIES FOR BRANCHES LOCATIONS across India

ONLY APPLY IF YOU ARE OK TO TRAVEL AND WORK ON BTL PROFILE.

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Responsibilities:

  • Develop and implement BTL activation strategies and plans that align with the company's overall marketing goals and objectives.
  • Lead a team of BTL activations professionals, overseeing the planning, coordination, and execution of all BTL activities.
  • Collaborate with internal and external stakeholders, including sales, product, creative, media, and vendors, to develop compelling BTL activations that drive brand awareness, engagement, and sales.
  • Identify and evaluate opportunities for BTL activations and events that align with the company's target audience and business goals.
  • Manage the BTL activations budget and ensure that all campaigns are delivered on time, within budget, and to a high standard.
  • Establish and monitor metrics to measure the effectiveness of BTL activations and make data-driven decisions to optimize future campaigns.
  • Stay up-to-date with industry trends and best practices, identifying new opportunities for innovation and improvement.

Requirements :

  • Bachelor's degree in marketing, communications, or a related field.
  • 8+ years of experience in BTL activations, events, or experiential marketing, preferably in the financial services industry.
  • Proven track record of delivering successful BTL campaigns that drove engagement, awareness, and sales.
  • Strong leadership and communication skills, with experience managing a team of professionals.
  • Ability to work collaboratively with internal and external stakeholders, including sales, product, creative, media, and vendors.
  • Strong analytical skills, with the ability to identify and evaluate data to make informed decisions.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget.
  • Knowledge of industry trends and best practices, with the ability to identify and implement new opportunities for innovation and improvement.

If you are a strategic thinker with a passion for BTL activations and events, and a proven track record of delivering successful campaigns, we encourage you to apply for this exciting opportunity.


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