Brand Manager

4 weeks ago

Gurugram, India LetsDressUp (LDU) Full time

Company Name – LetsDressUp

Location – Gurgaon

CTC – 8 LPA – 12 LPA


Job Title - Brand Manager


About us:

LetsDressUp (LDU) is building the most inclusive fashion company for women of Bharat. Our mission is to empower women to dress up in their size and their style in a sustainable manner.


Job Overview


We are seeking a dynamic and strategic Brand Manager to lead the development and execution of brand strategies for our brand. As the Brand Manager, you will be responsible for defining and communicating our brand identity, fostering brand loyalty, and driving business growth. This role requires a strategic thinker with a strong understanding of consumer behaviour, market trends, and brand positioning within the fashion industry.


Responsibilities


  1. Develop and execute comprehensive brand strategies to establish and strengthen the brand's presence in the market, increase brand awareness, and drive customer engagement.
  2. Define and articulate the brand's identity, values, and positioning, ensuring consistency across all brand touchpoints and communication channels.
  3. Conduct market research and competitive analysis to identify market trends, consumer insights, and opportunities for differentiation and innovation.
  4. Collaborate with cross-functional teams including design, marketing, sales, and product development to ensure alignment and integration of brand strategies with overall business objectives.
  5. Lead the development of marketing campaigns, initiatives, and activations that effectively communicate the brand's message and resonate with our target audience.
  6. Manage the brand's visual identity, including logo, typography, colour palette, and imagery, to ensure brand consistency and alignment with brand values.
  7. Oversee the implementation of brand guidelines and standards across all brand assets, including packaging, advertising, digital content, and retail environments.
  8. Monitor and analyse brand performance metrics, consumer feedback, and market trends to evaluate the effectiveness of brand strategies and identify areas for improvement.


Qualifications

  1. Bachelor's degree in Marketing, Business Administration, Fashion Merchandising, or a related field.
  2. Proven experience as a Brand Manager or similar role in the fashion industry, with a track record of successfully developing and executing brand strategies.
  3. Deep understanding of consumer behaviour, market dynamics, and fashion trends, with a passion for the women's fashion industry.
  4. Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable brand initiatives.
  5. Familiarity with digital marketing channels, social media platforms, and e-commerce strategies.
  6. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.

 

This Brand Manager position offers an exciting opportunity to grow and develop within a dynamic and creative environment. If you are a talented and passionate individual with a love for fashion, we encourage you to apply.

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