Brand Manager

3 weeks ago


Gurugram, India IIFL Home Loans Full time

We are looking for a energetic and creative candidate with analytical bend who will be responsible for developing and executing brand strategies to increase brand awareness, engagement, and lead generation. The brand specialist will collaborate with cross-functional teams to identify business opportunities and create and publish high-quality content across platforms.

Responsibilities

  • Redefine Brand Positioning & Brand Architecture, re-brand the Corporate Identity.
  • Design & communication for all brand properties, offline & online.
  • Content Marketing through customized marketing campaigns, blogs & whitepapers.
  • Ideate & develop brand properties based on ESG &, in alignment with UNs SDGs.
  • Devise research based promotional plans to create & launch products/properties.
  • Customer Experience Management through consistent brand identity across 125+ branches; plan & execute shoots, create brand & product manuals, Annual Reports, collateral & literature to provide ammunition to the sales team.
  • Regular circulation of positive growth stories, media coverage through business development, leadership profiling, research-based stories & influencer programs.
  • Lead Customer Journey Mapping & standardize customer communication templates across various touch points – SMS, Email, App, Website, Customer Portal, ORM.


Experience: 2-5 years of relevant experience.


Educational Qualification: Masters in Brand Management/Marketing/Fine Arts/. Bachelor's degree in Communications, Media, or related field.


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