Brand Manager

4 weeks ago

gurugram, India VitusCare Full time

JD: Brand Manager

YOE: 3 - 5 Years

Location: Gurgaon, Haryana

Corporate Role | Reports into Head- Strategy & Marketing


About VitusCare

VitusCare is a pioneering kidney care start-up committed to revolutionizing dialysis services in India. Founded in 2017, VitusCare operates with a mission to provide high-quality, patient-centric dialysis care, particularly in underserved regions. Through strategic partnerships with existing hospitals, VitusCare delivers end-to-end dialysis solutions, including equipment provision, skilled technicians, and comprehensive patient care. With a focus on affordability and accessibility, VitusCare aims to bridge the gap in access to quality dialysis services, thereby improving the lives of individuals affected by end-stage renal disease (ESRD). As a fast-growing brand in the healthcare industry, VitusCare provides our patients with world-class dialysis care.

VitusCare is led by a formidable trio of co-founders: Prabhat Shrivastava, CEO & Co-Founder; Dr. Saurabh Pokhariyal, Chief Medical Director & Co-Founder apart from being a renowned nephrologist; and Pankaj Tandon, CFO & Co-Founder and a stellar leadership team working alongside them.

We are a Series A funded company and on track to achieve 3X growth this year with profitability. This growth will also lead us to another $10Mn investment in next 12 months.


About the Role

In Indian healthcare, dialysis as a service is one of the fastest growing spaces. As much as it is a necessity recognised by the government and private players, we believe that no brand has yet tried to win over the consumer. We see you as a vital cog in addressing this gap. As our brand manager, you shall be the senior most resource in the Marketing team and in charge of building our brand Vitus – both at the corporate level as well as importantly at the local (per centre) level across India.

As part of one of India’s fastest growing healthcare start-up, you will be in charge of steering the marketing function both as a leader as well as an operator.

You will handhold a small team to help define and execute brand Vitus across our centres. You shall also lead marketing initiatives aimed at adding our customer base across our centres. In addition, any centrally driven marketing drives (PR, industry events, lead marketing) will also be led by you.

If we are together able to deliver the above, we guarantee you that this shall transform you as one of the best marketers in Indian healthcare.

Skills: Marketing communication | BTL & events marketing | Digital marketing | Offline media


What you will do

Centre growth/ customer acquisition:

·      Pilot key sourcing channels relevant in attracting patients to a local centre and scaling the ones that work with defined monthly targets

·      In-charge of getting the channel plan implemented through your team

·      Building a patient-journey which enables them to convert with us and continue with us in the future

·      In-charge of new centre launches with clearly defined goals (regional support to be provided)

·      Take special charge of underperforming centres and deliver effective solutions

·      Work closely with the regional manager (who shall bring in partnership & marketing opportunities) to make their initiatives go live

Brand:

·      Centrally define and implement branding initiatives across digital and offline (awareness content, PR, industry events, centre branding, customer journey and so on)

·      Responsible for high awareness at a local level and also making VitusCare perceived as an industry leader

Customer retention:

·      Understand patient issues and behaviour

·      Analyse and craft solutions to address the same

·      Take charge of improving customer NPS and

In a nutshell, all marketing initiatives (customer acquisition or brand) will come under your purview with both the authority and responsibility to strategize and deliver.


What you will need

·      Proven experience in key channels – BTL (local marketing) and digital marketing

·      Past experience in having worked in the healthcare ecosystem is a preference

·      In addition should have exposure to key areas such as digital ads, referral, CRM

·      Should have past exposure/ worked on brand campaigns

·      Ability to understand the consumer and figure out their most consumed media and accordingly design & execute comprehensive marketing campaigns

·      Strong project management skills, including the ability to multitask, prioritize tasks, and meet deadlines under pressure

·      Excellent communication and interpersonal skills, with the ability to influence stakeholders

·      MBA with min. 3 years of relevant experience in marketing, channel-led lead sourcing & brand

·      Comfortable in both English & Hindi

·      #hustle

What you will get

·      Industry best perks

·      Opportunity to represent the brand on-ground across key Indian markets

·      Be a part of the core team that drives the growth of the company

·      Phenomenal work environment, with massive ownership and great growth opportunities

Join us in shaping the future of healthcare in India

Location

Gurgaon with intermittent travel to centre locations.


How to Apply : If you are passionate about driving growth and making a difference in the healthcare industry, we encourage you to apply for the Brand Manager position at VitusCare Medlife Pvt. Ltd. Please submit your resume detailing your relevant experience and qualifications to

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