Business Development Manager

Key Responsibility

As a
Business Development Executive (BDE)

, you are the
first point of contact for potential Gemius clients

. Your core responsibility is to proactively identify and engage with prospects, educate them on Gemius' offerings, and qualify their needs. You generate new leads, nurture them through initial stages of the sales funnel, and ultimately secure initial meetings or discovery calls for the Business Development Manager (BDM) or relevant Working Partners (WPs) or Strategic Business Head (SBH). You lay the groundwork for Gemius' new business.

1. Lead Generation & Prospecting

• Identify Target Accounts:

Research and identify potential client companies and key decision-makers (prospects) that align with Gemius' ideal customer profile and target market segments.
- Source Leads:

Utilize various tools and channels (e.g., LinkedIn Sales Navigator, industry databases, company websites, events) to source new leads proactively.
- Build Prospect Lists:

Create and maintain organized lists of qualified prospects within the CRM system, ensuring accuracy and relevance.

2. Lead Nurturing & Qualification

• Initial Outreach:

Execute multi-channel outreach campaigns (personalized emails, cold calls, social media messages) to initiate contact and introduce Gemius' value proposition.
- Needs Assessment:

Engage prospects in conversations to understand their business challenges, pain points, and potential needs that Gemius' services can address.
- Lead Qualification:

Qualify leads rigorously based on established criteria (e.g., Budget, Authority, Need, Timeline - BANT) to ensure they are a good fit for Gemius and are ready for the next stage of the sales process.
- Value Proposition Communication:

Clearly articulate how Gemius' services can solve prospect problems and deliver measurable results.

3. Initial Client Engagement & Meeting Booking

• Secure Meetings:

Successfully book initial meetings, discovery calls, or introductory presentations for the Business Development Manager (BDM) or relevant Working Partners (WPs) once a lead is qualified and interested.
- Preparation & Handoff:

Provide the BDM/WP with a concise but comprehensive brief on the prospect's background, identified needs, and key discussion points prior to the scheduled meeting.

4. CRM Management & Data Entry

• Accurate Data Entry:

Meticulously log all lead generation activities, prospect interactions, communication touchpoints, and lead status updates in the CRM system in real-time.
- Pipeline Management:

Maintain an organized and up-to-date personal sales pipeline within the CRM, reflecting the current stage of each lead.
- Reporting:

Generate basic reports on your daily/weekly activities and lead qualification metrics as required by the BDM.

5. Market Research & Intelligence

• Industry Trends:

Stay informed about relevant industry trends, market changes, and competitor activities that might impact prospecting efforts or client needs.
- Client Insights:

Gather initial insights on prospect companies, their market position, and potential challenges during your research and initial outreach.

6. Collaboration with BDM & WPs

• Daily Check-ins:

Participate actively in daily sales huddles with the BDM to discuss progress, challenges, and receive guidance.
- Expert Consultation:

When necessary, consult with Working Partners (WPs) for in-depth knowledge on specific service verticals to better qualify leads or answer complex prospect questions.
- Feedback Loop:

Provide feedback to the BDM on lead quality, market responses, and effectiveness of outreach strategies.

7. Representation at Events & Networking

• Event Participation:

Represent Gemius at relevant industry events, meet-ups, conferences, and trade shows to build meaningful connections, strengthen brand visibility, and generate high-quality leads.
- Networking:

Engage with potential clients, partners, and industry professionals in-person to expand Gemius' business network and uncover new opportunities.