Marketing Content Manager

3 weeks ago

Thāne, Maharashtra, India Pepper Content Full time

About the Role

We are seeking a dynamic and detail-oriented Content & Marketing Operations Specialist to support our marketing initiatives. The ideal candidate will be skilled in SEO, blog writing, and content creation , while also managing coordination between internal teams and external marketing partners/agencies . This role is crucial in ensuring smooth execution of content and marketing deliverables that align with client's brand and business objectives.

Key Responsibilities

  • Content Development & Blogging
  • Research, draft, and edit blogs and articles around insurance, personal finance, and investment topics.
  • Ensure all content is optimized for SEO and follows brand guidelines.
  • SEO & Performance Optimization
  • Conduct keyword research and implement SEO best practices for blogs and digital content.
  • Track and report content performance using tools like Google Analytics, Search Console, and SEMrush.
  • Marketing Coordination
  • Act as a bridge between internal marketing/product teams and external agencies/vendors .
  • Ensure timely execution of campaigns, blog posts, and digital content deliverables.
  • Assist in managing editorial calendars and aligning content with marketing campaigns.
  • Marketing Operations Support
  • Support the creation and review of marketing collaterals (emailers, landing pages, campaign copy, etc.).
  • Coordinate content review cycles and approvals with internal stakeholders.
  • Assist in campaign reporting and documentation of marketing activities.

Requirements

  • 2–3 years of experience in content writing, SEO, or marketing operations (BFSI/insurance domain preferred).
  • Strong ability to manage cross-functional coordination between internal teams and external agencies.
  • Solid understanding of SEO principles, keyword research, and on-page optimization .
  • Proficiency with SEO and analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs).
  • Excellent written and verbal communication skills.
  • Familiarity with CMS platforms (WordPress/HubSpot) is an added advantage.
  • Highly organized, proactive, and able to manage multiple priorities.

Contract Details

  • Role Type: 1-year contractual position
  • Work Location: On-site, Thane office

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