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Performance Marketing Specialist
4 weeks ago
The Job:
- Develop and implement effective performance marketing strategies across various channels, including search engine marketing (SEM), pay-per-click (PPC), retargeting, social media advertising, display advertising, and more.
- Hands-on management of paid campaigns from inception to execution, including campaign setup, ad creation, targeting, budgeting, and ongoing optimization. Ensure campaigns are aligned with client objectives and key performance indicators (KPIs).
- Demonstrate deep expertise in popular paid marketing channels, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms. Stay up-to-date with platform updates, features, and best practices.
- Leverage your experience in e-commerce marketing to develop and execute successful campaigns that drive online sales, increase customer acquisition, and improve overall e-commerce performance for our clients.
- Monitor campaign performance using appropriate analytics tools and generate comprehensive reports that provide actionable insights. Analyze data to identify areas for improvement and make data-driven recommendations.
- Work closely with our cross-functional marketing team, including content creators, SEO specialists, and web developers, to ensure seamless integration and alignment of paid marketing efforts with overall marketing strategies.
- Conduct thorough keyword research, analyze search trends, and optimize bid strategies to ensure maximum visibility and cost-effectiveness for campaigns.
- Implement strategies to optimize landing pages, checkout processes, and other conversion funnels to improve user experience and maximize conversion rates.
- Stay abreast with the evolving world of ad industry trends and platform nuances.
The Role Requires:
- Min. 3+ years of experience working in a Digital Marketing OR Performance Marketing Agencies.
- Handling a minimum budget of INR 50 Lakh per month (or a similar budget) for clients, preferably across different industries.
Key Qualities:
A strategic thinker with strong analytical skills. A growth-oriented mindset is essential, along with expertise across major advertising platforms.
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