Performance Marketing Manager

3 weeks ago


india upGrad Full time

UpGrad is a leading online higher education company providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. With a mission to create immersive learning experiences, UpGrad has expanded its footprint globally, offering courses in various domains to students and professionals worldwide.


We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team.


Key Responsibilities:

• Develop, implement, and manage performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms.

• Conduct in-depth market research and analysis to identify key trends, target audiences, and competitive landscape in international markets.

• Optimize campaigns to maximize ROI, leveraging analytics and A/B testing to refine ad creatives, landing pages, and bidding strategies.

• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and videos that resonate with global audiences.

• Monitor and analyse campaign performance metrics, providing detailed reports and insights to senior management.

• Manage the performance marketing budget, ensuring effective allocation and expenditure to meet campaign objectives.

• Coordinate with international teams to ensure campaigns are tailored to local markets, addressing cultural nuances and language requirements.

• Manage the performance team and their KRA’s


Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.

• 5-10 years of experience in performance marketing, with a strong emphasis on international campaigns.

• Proven expertise in managing large-scale PPC, display, retargeting, and social media advertising campaigns.

• Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms.

• Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.

• Experience in budget management and strategic planning.

• Ability to work in a fast-paced, results-oriented environment and handle multiple projects simultaneously.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.



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