Performance Marketing Manager

1 month ago


india Mosaic Wellness Full time

About Mosaic


Mosaic Wellness is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.


Man Matters, started in May 2020, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair, beard, performance and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.


Be Bodywise started in May 2021, is an online women’s elective health platform, serving 1.5M+ women every year by providing personalized solutions and doctor consults across concerns for hair, face, body, pcos, sleep and nutrition.


Little Joys, started in May 2022, is an online health platform for kids, helping 1M+ parents every year solve for their child’s physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene and behavioral development with access to expert doctors and nutritionists.


Responsibilities


● Manage and deliver on the key acquisition metrics on Google Ads

● Expand scale and drive efficiency across the marketing funnel through campaign optimizations

● Drive growth and app engagement through UAC

● Drive the remarketing strategy through Display, YouTube, and Discovery campaigns

● Expand Brand Reach with YT VAC and Awareness campaigns

● Implement and standardise detailed reporting on campaign performance

● Collaborate with Brand and Category teams to plan the marketing spends and creative pipelines and experiment with multiple narratives


Skills


● 2 - 4 years of experience managing Performance Marketing campaigns

● Knowledge of the nuances of UAC, Search, Discovery, Shopping, PerformanceMax, and Display campaigns

● Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights

● A balance of analytical and creative thinking

● (preferred) Past experience with D2C brands in a performance marketing role

● (preferred) Experience with MixPanel, or similar platforms



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