VP - Brand Management (Pharma)

3 weeks ago

hyderabad, India The Scatalyst Full time
About the company
Our client, one of the world's leading producers of key Active Pharmaceutical Ingredients (APIs) and generic formulations, is seeking a VP - Brand Management for emerging markets to join their team. As VP Brand Management you will be Responsible for leading the Brand and Therapy team from a marketing strategy perspective. This position will be based in Hyderabad and will report to the Marketing Director.
Job Description
Strategic Leadership:
Develop and implement comprehensive strategies to enter and expand the Brand and Therapy presence in emerging markets.
Lead cross-functional teams to align market entry strategies with overall business objectives.
Analyze market trends and competitive landscapes to identify growth opportunities.
Brand Management:
Oversee the adaptation of brand strategies for emerging markets, ensuring relevance and cultural sensitivity.
Manage brand positioning, communication, and image in new markets.
Collaborate with marketing and communication teams to create effective brand awareness campaigns.
Marketing and Business Development:
Drive Marketing initiatives to achieve revenue targets in emerging markets.
Build and maintain relationships with key clients, partners, and stakeholders in these regions.
Support the sales team, providing training and support to ensure proficiency in emerging market dynamics.
Market Research and Analysis:
Conduct comprehensive market research to understand consumer behavior, preferences, and needs in emerging markets.
Utilize data-driven insights to inform strategies and decision-making processes.
Product Development and Adaptation:
Work closely with the product development team to tailor products to meet the specific needs of emerging market consumers.
Ensure that product offerings align with local market regulations and cultural norms.
Financial Management:
Develop and manage budgets for market entry and expansion initiatives.
Monitor and analyze financial performance in emerging markets, making adjustments to strategies as necessary.
Team Leadership and Development:
Lead, motivate, and develop a diverse team to achieve excellence in brand management and sales.
Foster a culture of innovation, collaboration, and continuous improvement.
Who can apply?
Our client is looking for someone with core expertise in Pharmaceutical Industry. An Ideal candidate would be someone with:
A Master's degree in Business Administration, Marketing
20+ years of experience in Pharmaceutical marketing
Core Brand Management and Brand Development expertise
Strong strategic thinking and leadership skills, with the ability to drive cross-functional collaboration.
Experience in emerging markets ( LATAM, Middle East, CIS, Russia, Asia, and Africa) is preferred.

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