Senior Brand Manager

3 weeks ago

Hyderabad, India Dr. Reddy's Laboratories Full time

Position: Brand Lead Marketing for Gastro segment for Emerging Markets.


Education & Experience:

  • MBA from reputed institute with minimum 5+ years of experience in handling Gastro segment in regulated/ emerging markets (is a must for this role).
  • Experience in Brand Management, Strategic planning, Business analytics, Direct to consumer campaigns, Omni channel marketing, social media marketing and campaign management.
  • Excellent communication skills


Job Scope: To be the growth catalyst in driving brand growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.


Roles & Responsibilities:


Life Cycle Management

  • Understanding customer needs and insights with help of insighting team
  • Manage Life cycle by building the brand architecture, global / local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
  • Conceptualising and driving the growth projects for the brands along with CFTs and country teams to ensure sustainable brand growths.
  • Own the product management process and tracking the project progress, guiding brand teams to make the projects live and anticipating risks and developing mitigation plan for the same to ensure successful delivery

Brand strategy

  • Work with country teams to develop and execute the global brand strategy and implementation plans by working across complex cross-functional teams.
  • Content development and messaging – Work with country team to create informative & educational content that addresses the needs to various customer segments
  • Craft clear evidence based messaging that highlights brand benefits.
  • Support country teams to develop and execute Omni channel engagement and content strategy.
  • Work with country teams to craft direct-to-patient strategy for OTC brand SKUs including identifying patient segmentation, understanding consumer needs, Insight mining, crafting compelling messaging to address the unmet needs and leveraging digital channels and technology platforms to increase access of brands to eligible patients.

Annual Brand Planning

  • To work closely with country marketing teams to build differentiators / brand levers
  • Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
  • Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
  • Adherence to Brand plan process in terms of rigour and preparation

New Product Ideation & portfolio development:

  • Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
  • Screening internal & external data sources to arrive at potential ideas that could address the customer needs.
  • Develop Business Strategy- analyse competitive landscape, customer journey and insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

Marketing Excellence

  • Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication.
  • Working closely with the L&D teams for capability building among the country teams to make them future ready.

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