Performance Marketing Specialist

2 weeks ago

Noida, India Members Only Full time

Leading American Fashion Brand “Members Only”, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads .Role Description:Overall:  Experience in E-commerce advertising through Google ads, SA360 and Meta.Strategy Development:  Develop and execute comprehensive paid media strategies that align with the company's marketing goalsCampaign Execution:  Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.Budget Management:  Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.Performance Analysis:  Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results.Testing and Experimentation:  Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.Keyword and Audience Research:  Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.Reporting:  Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.Compliance and Quality Assurance:  Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.At least 2 years of hands-on experience in performance marketing, including paid search, shopping ads, and Performance Max campaigns (Google Ads), paid social (Facebook, Instagram), and display advertising.Role: PPC SpecialistEducation: Graduate Required.Industry Type: Fashion BrandDepartment: Digital MarketingExperience: 2-4 yearsEmployment Type: Full Time, Permanent

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