Religare - Performance Marketer

3 days ago

Noida, India Nexthire Full time

Job Description: Performance Marketing Manager Company : Religare Broking Ltd    About the Company:   Location : Sec 125, Noida Responsibilities Develop and execute performance marketing strategies focused on driving app downloads and user acquisition across digital platforms. Design and optimize app download campaigns using platforms such as Google Ads, Meta Ads, Search Ads, and other mobile advertising networks. Build consumer journeys leveraging consumer data, behavioural signals, and data attributes to enhance campaign effectiveness. Create targeted B2C integrated marketing campaigns to acquire new users, increase app installs, and drive user engagement and retention. Monitor, analyse, and optimize campaign performance through A/B testing, conversion tracking, and attribution modelling to maximize ROI. Collaborate with analytics teams, app developers, and creative agencies to refine campaign creatives, landing pages, and user funnels. Analyse campaign data to derive actionable insights, improve targeting, and enhance app download rates. Write, edit, and proofread promotional content for app campaigns, ensuring alignment with brand identity and messaging. Deliver regular performance reports, including KPIs such as cost per install (CPI), cost per action (CPA), and user retention metrics. Stay updated on mobile marketing trends, app store optimization (ASO), and emerging ad technologies to maintain a competitive edge. Key Skills Proven expertise in managing app download campaigns on platforms like Google Ads, Meta Ads, and Search Ads. Strong experience with marketing analytics platforms (e.g.,  Google Analytics, Appsflyer). Exceptional communication skills, with the ability to craft compelling ad copy and coordinate with cross-functional teams. Strong numerical and analytical skills, with a data-driven approach to optimizing campaign performance and targeting. In-depth knowledge of mobile attribution, tracking, and app store optimization (ASO) techniques. Ability to manage multiple performance marketing campaigns simultaneously while meeting deadlines. Familiarity with current digital marketing trends, particularly in mobile and app-based marketing. Bachelor's degree or higher in digital marketing, communications, or a related field. Minimum 4 years of experience in performance marketing, with at least 3 years focused on app download campaigns. Strong problem-solving skills and the ability to adapt strategies based on real-time data insights. Experience – 4 Yrs.

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