Assistant Manager, Demand Generation

Overview: Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. About the role: In this role, you will improve the effectiveness and impact of Cvent’s demand generation programs that target marketing and event professionals. You will focus on upgrading our promotional messaging, refining our calls to action and driving increased conversion rates to deepen our engagement with prospects and generate better leads for our sales team. You will lead your demand generation teammates across multiple marketing programs and partner especially closely with our marketing operations team to drive improved productivity of our website and other digital channels. The right candidate will have a clear understanding of B2B marketing, with a strong background in customer acquisition strategies, creative marketing campaign development and execution, data analysis and customer segmentation. In this role, our Manager is passionate not only about executing creative and effective marketing campaigns that enable us to penetrate accounts and develop deeper relationships, but also delivering programs that materially impact the bottom line. The most successful applicants will be the ones that can effectively collaborate with many different teams, enjoy complex problem solving, are results-driven, and have a strong verbal and written command of the English language. In This Role, You Will: Develop and oversee the execution of demand generation programs, with an emphasis on upsell, cross-sell, and bottom-of-funnel, to deliver high-quality sales leads. Collaborate with the demand generation team as well as others to create engaging, high-converting content e.g. tip sheets, free trial offers, chatbot scripts, videos, gifs, and more. Ensuring content meets brand standards. Oversee the development and performance optimization of solution/product webpage content including asset and offer placement that aligns with positioning & campaign themes. Build and deploys SEO pages and simple webpages within Drupal templates incl. maintenance of campaign hubs. Build & maintain global content syndication playbook & editorial calendar providing visibility & clarity on which offers/assets to promote as well as upcoming offers for cross-team benefit. Establish third-party partnerships for tradeshows, content creation & distribution to help expand website traffic e.g. paid newsletter placements. Evaluate ad spend targeting and efficiency. Strategize and execute complex prospect nurture programs. Collaborate with content & regional demand gen teams to increase blog conversion & optimizations driving bookings across all web domains. Identify relevant offers/assets to feature within blog posts. Supported by Cvent’s digital marketing & social media team, collaborate on paid media placements, paid social & paid search. Provide insight on target audience, asset/offers, stage of funnel and campaign content. Facilitate bi-weekly meetings with digital marketing & social team to manage active project list and collaborate on ongoing campaign optimizations & recommendations to meet/exceed benchmarks & cloud goals. Run self-serve reports and review custom reports (product pages, resource page, blog etc.) to track progress towards traffic growth and conversion goals. Collaborate with digital marketing team on analysis to suggest optimization strategies. Administration of freelancer budget in collaboration with Demand gen team members. Work with Senior Managers to develop various strategies for optimizing marketing channels. Additional duties as assigned by Management. Here's What You Need: 8 years marketing experience in online marketing with B2B software (ideally SaaS-based) or other B2B technology products. Bachelor’s/Master’s degree in Marketing, Business, or a related field. Strong verbal and written command of English language. Experience in digital marketing. Experience with marketing automation and CRM programs such as Marketo, WordPress, Drupal and Salesforce.com preferred. Excellent communication, problem-solving and analytical skills.
Develop and oversee the execution of demand generation programs, with an emphasis on upsell, cross-sell, and bottom-of-funnel, to deliver high-quality sales leads. Collaborate with the demand generation team as well as others to create engaging, high-converting content e.g. tip sheets, free trial offers, chatbot scripts, videos, gifs, and more. Ensuring content meets brand standards. Oversee the development and performance optimization of solution/product webpage content including asset and offer placement that aligns with positioning & campaign themes. Build and deploys SEO pages and simple webpages within Drupal templates incl. maintenance of campaign hubs. Build & maintain global content syndication playbook & editorial calendar providing visibility & clarity on which offers/assets to promote as well as upcoming offers for cross-team benefit. Establish third-party partnerships for tradeshows, content creation & distribution to help expand website traffic e.g. paid newsletter placements. Evaluate ad spend targeting and efficiency. Strategize and execute complex prospect nurture programs. Collaborate with content & regional demand gen teams to increase blog conversion & optimizations driving bookings across all web domains. Identify relevant offers/assets to feature within blog posts. Supported by Cvent’s digital marketing & social media team, collaborate on paid media placements, paid social & paid search. Provide insight on target audience, asset/offers, stage of funnel and campaign content. Facilitate bi-weekly meetings with digital marketing & social team to manage active project list and collaborate on ongoing campaign optimizations & recommendations to meet/exceed benchmarks & cloud goals. Run self-serve reports and review custom reports (product pages, resource page, blog etc.) to track progress towards traffic growth and conversion goals. Collaborate with digital marketing team on analysis to suggest optimization strategies. Administration of freelancer budget in collaboration with Demand gen team members. Work with Senior Managers to develop various strategies for optimizing marketing channels. Additional duties as assigned by Management.
8 years marketing experience in online marketing with B2B software (ideally SaaS-based) or other B2B technology products. Bachelor’s/Master’s degree in Marketing, Business, or a related field. Strong verbal and written command of English language. Experience in digital marketing. Experience with marketing automation and CRM programs such as Marketo, WordPress, Drupal and Salesforce.com preferred. Excellent communication, problem-solving and analytical skills.

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