Lead Management Specialist

5 days ago

Bengaluru, India TE Connectivity Full time

*Job Overview *
Under general supervision, the Marketing Operations Analyst is responsible for reporting, analyzing, validating and enriching data held within TE Connectivity's Energy Business Unit's CRM Systems. This will enable effective lead routing and qualification, effective audience segmentation for marketing campaigns, and reporting of actionable insights to the marketing function.

*Job Responsibilities: *

  • The role will be the subject matter expert relating to MQLs and the main point of contact with sales teams globally. This includes qualification and routing of prospective and existing customers, ensuring they are actioned by sales within established time frames.
  • Creating and Maintaining fixed and ad-hoc Reports on campaign performance and other global marketing key performance indicators.
  • Acting as an Subject-Matter-Expert (SME) in Marketing and Sales Data for the Energy Business unit
  • Keeping management informed by preparing reports and presentations, interpreting information and making recommendations.
  • Creation and regular maintenance of Marketing Segments, Classification and Lists that are utilised in Marketing Campaigns
  • Use both first- and third-party data to continuously validate, verify and enrich customer and account profiles.

*Desired Candidate Profile: *

  • Qualification: Marketing, Business Administration or similar field
  • 3-5 years experiencein Marketing
  • Experience with Marketing Analytics platforms (Adobe Analytics, Google Analytics) and analytics tools from digital advertising vendors (Sprinklr, Google Ads, Facebook, LinkedIn)
  • Experience with B2B lead qualification best practices
  • Experience in Data Management (Validation, Verification, Enrichment), Marketing and Sales Segmentation and Classification
  • Microsoft Excel and Microsoft PowerPoint proficiency
  • Experience with CRM systems such as
  • Excellent communication and presentation skills
  • Fluent in English Language
  • Experience in Oracle Eloqua (or other Marketing Automation Tools such as Marketo)
  • Experience in Databases such as Dun & Bradstreet (D&B) or

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