![Freshworks](https://media.trabajo.org/img/noimg.jpg)
Lead Customer Marketing
1 week ago
Freshworks is seeking a Customer Marketing Lead to support our EU and APMEA business. This individual will be responsible for developing and growing our fanbase of raving customers in region that openly share their story and advocate on our behalf. The ideal candidate will have excellent communication skills, a passion for building engaging programs, and a desire to nurture our customers across their journey with Freshworks.
Responsibilities:
Develop and maintain our customer reference program to identify, engage, and nurture satisfied customers willing to serve as references for marketing and sales activities (1:1 and 1:many sales conversations, identifying speakers, AR/PR requests, and more).
Grow strong relationships with key customer accounts to identify future opportunities to join Customer Engagement programs (Freshworks Insiders, Community, peer reviews, stories, etc.)
Work cross-functionally with sales, customer success, product, product marketing, support and marketing to identify potential reference & referral customers across the Freshworks product portfolio
Partner with the Advocacy lead, content team, and PR in developing customer stories for Latin America; from nurturing and sourcing customers aligned with our priorities, through the creation process, to publication and asset distribution
Collaborate with the marketing team to incorporate customer references into marketing collateral, pitch decks, web, press releases, and other promotional materials.
Track and measure the impact of customer reference activities on deal acceleration and report out on success on a quarterly basis
Support Americas advocacy efforts by tracking SPIFFs, optimizing the regional program, and other related duties
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
3-5 years of experience in a customer-facing role, such as customer success, account management, or customer marketing & advocacy.
Excellent communication skills, including the ability to build rapport with customers, conduct interviews, and craft compelling narratives.
Strong project management and organizational skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Familiarity with CRM systems, marketing automation platforms, and other tools used to manage customer data and marketing content.
Knowledge of B2B marketing principles and strategies, particularly related to customer advocacy and reference programs
Creative thinking and problem-solving ability, with a customer-centric mindset and a passion for delivering exceptional customer experiences.
Additional Information
If you are passionate about championing customer needs, fostering long-term relationships, and driving customer loyalty, we'd love to hear from you.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
-
Lead Customer Marketing
1 week ago
Chennai, India Freshworks Full timeJob DescriptionFreshworks is seeking a Customer Marketing Lead to support our EU and APMEA business. This individual will be responsible for developing and growing our fanbase of raving customers in region that openly share their story and advocate on our behalf. The ideal candidate will have excellent communication skills, a passion for building engaging...
-
Lead Customer Marketing
2 days ago
chennai, India Freshworks Full timeCompany Description About Freshworks Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team...
-
Lead Customer Marketing
1 week ago
chennai, India Freshworks Full timeJob DescriptionJob Description: Freshworks is seeking a passionate and experienced Lifecycle & Retention Lead to drive the development and execution of email nurture programs aimed at supporting customers across their journey with us from onboarding, adoption, value realization and retention. Reporting to the Sr. Manager of Lifecycle & Retention Marketing,...
-
Lead Customer Marketing
1 week ago
Chennai, India Freshworks Full timeJob DescriptionJob Description:Freshworks is seeking a passionate and experienced Lifecycle & Retention Lead to drive the development and execution of email nurture programs aimed at supporting customers across their journey with us from onboarding, adoption, value realization and retention. Reporting to the Sr. Manager of Lifecycle & Retention Marketing,...
-
Customer Service Executive
1 week ago
Chennai, Tamil Nadu, India Lead street Pvt Ltd Full timeCustomer Service ExecutiveRequirement Ability to work in US shift Excellent Verbal and written Communication Skills Strong listening and understanding skills Maintain a rapport with the customer needs Time Management to meet the target Understanding the sales technique and lead generation process Positive attitude, work independently and in teamExperience -...
-
International Customer Service Representative
4 weeks ago
Chennai, India A1 Marketing Full time**Job description** **Responsibilities**: - Provide fast and effective communications with Partners, Clients and Vendors - Educate partners and clients on the Marketing Services products and processes - Keeping track of completed and pending work within our task management platform - Provide world class customer service for our partners and their clients -...
-
Digital Marketing Internship
3 weeks ago
Chennai, India Freshclaps Marketing Full time**Digital Marketing Interns** can work on a wide variety of projects including Digital Campaigns, Social Media Page Management, Google ads, Meta ads Whatsapp Campaign - Planning and monitoring the ongoing Digital Activity on social media for our Customers - Launching optimized online advertisements to increase company and brand awareness. - Collaborate with...
-
Sales & Marketing
1 week ago
Chennai, Tamil Nadu, India Lead Integrated Business services Pvt Ltd Full timePreparing detailed information documents and marketing materials related to products and services. Maintaining pricing information on specific products. Conceptualising strategies to market products, generate sales conversions and deliver a superior customer experience.A marketing/sales specialist is responsible for analyzing the effectiveness of marketing...
-
Marketing Lead
1 week ago
Chennai, Tamil Nadu, India Artifex HR Private Limited Full timeArtifex HR is hiring for a US healthcare company which are at the forefront of transforming healthcare through technology. Their innovative software solutions are designed to streamline operations, enhance patient care, and improve health outcomes. Location: Chennai Experience : 4 + years Salary - up to 10 LPA Job Description: As our Healthcare Software...
-
Marketing Lead
1 week ago
Chennai, Tamil Nadu, India Artifex HR Private Limited Full timeArtifex HR is hiring for a US healthcare company which are at the forefront of transforming healthcare through technology. Their innovative software solutions are designed to streamline operations, enhance patient care, and improve health outcomes.Location: Chennai Experience: 4 + yearsSalary - up to 10 LPAJob Description:As our Healthcare Software Marketing...
-
Executive-customer Relationship(Chemical Industry)
2 months ago
Chennai, India Diamond Lead Associates Full timeGood Rapport with Customers Good Rapport with Customers Client relationship Interest on Shipping **Salary**: From ₹10,000.00 per month **Benefits**: - Food provided Schedule: - Day shift Ability to commute/relocate: - Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required) **Education**: - Bachelor's...
-
Regional Sales Manager
1 day ago
Chennai, India Marketing Full timeAs a regional sales manager Sellout , your role is crucial in overseeing and managing sales operations within a specific geographic area. Here's a breakdown of the responsibilities typically associated with this position:1. Sales Strategy Development: Develop and implement sales strategies to achieve or exceed revenue targets within your assigned region.2....
-
Regional Sales Manager
1 day ago
Chennai, India Marketing Full timeAs a regional sales manager Sellout , your role is crucial in overseeing and managing sales operations within a specific geographic area. Here's a breakdown of the responsibilities typically associated with this position:1. Sales Strategy Development: Develop and implement sales strategies to achieve or exceed revenue targets within your assigned region.2....
-
Email Marketing Executive
4 weeks ago
Velachery, Chennai, Tamil Nadu, India Orange Digital Marketing Full time**Key Responsibilities**: - Maintain and update a comprehensive database of potential leads. - **Follow-ups with Enquiries and Non-Respondents**: - Proactively follow up with enquiries and leads who have not responded to initial outreach. - Develop and implement follow-up strategies to nurture leads through the sales funnel. - **Take Responsibility for...
-
Customer Marketing Executive
4 days ago
Chennai, Tamil Nadu, India Glory Power Solutions Pvt Ltd Full timeWe are hiring for Customer Marketing Executive **Experience**: 2+Years **Salary**: 15K to 25K +Petrol Allowance + Incentives **Location**: Chennai **Shift Timing **:Day shift (Sunday off) Two Wheeler is mandatory **Personal qualities**: *Strong passion for serving and understanding customers. *Interpersonal skills to help them nurture customer...
-
Head Marketing Communication
4 weeks ago
chennai, India TVS Supply Chain Solutions Full timeRole & Responsibilities To design and deliver the marketing & communication strategy. To sustain and grow brand equity amongst clients, within the company, industry and the media. Drive a culture shift of customer centricity in the organisation – across all divisions. Increase customer satisfaction through timely & quality closure of open items and...
-
Head Marketing Communication
4 weeks ago
Chennai, India TVS Supply Chain Solutions Full timeRole & ResponsibilitiesTo design and deliver the marketing & communication strategy. To sustain and grow brand equity amongst clients, within the company, industry and the media. Drive a culture shift of customer centricity in the organisation – across all divisions.Increase customer satisfaction through timely & quality closure of open items and...
-
Head Marketing Communication
4 weeks ago
Chennai, India TVS Supply Chain Solutions Full timeRole & ResponsibilitiesTo design and deliver the marketing & communication strategy. To sustain and grow brand equity amongst clients, within the company, industry and the media. Drive a culture shift of customer centricity in the organisation – across all divisions.Increase customer satisfaction through timely & quality closure of open items and...
-
Marketing Team Lead
4 weeks ago
Chennai, India SaaS Mantra Full timeExperience: 6 - 8 yearsCTC: Industry standard + incentives(Immediate joiner bonus)The Digital Marketing Team Lead will be responsible for planning and executing strategies for Content marketing, SEO, Cold outreach campaigns, Email marketing campaigns, and Social Media Channels. This role focuses on lead generation, customer acquisition and conversion...
-
Marketing Team Lead
3 weeks ago
Chennai, India SaaS Mantra Full timeExperience: 6 - 8 yearsCTC: Industry standard + incentives(Immediate joiner bonus)The Digital Marketing Team Lead will be responsible for planning and executing strategies for Content marketing, SEO, Cold outreach campaigns, Email marketing campaigns, and Social Media Channels. This role focuses on lead generation, customer acquisition and conversion...