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Head Marketing Communication

4 months ago

Chennai, India TVS Supply Chain Solutions Full time

Role & Responsibilities

  • To design and deliver the marketing & communication strategy.
  • To sustain and grow brand equity amongst clients, within the company, industry and the media.
  • Drive a culture shift of customer centricity in the organisation – across all divisions.
  • Increase customer satisfaction through timely & quality closure of open items and complaints.
  • To drive a account-segmented approach to relationship management
  • To increase brand presence amongst key stakeholders
  • To support Sales Division with collaterals and sales leads.
  • To support operations team to build Customer Relationship through segmented marketing.
  • Establish a feedback mechanism with customer to constantly capture customer preferences , complaints and expectations.
  • Maintain the key customer metrics which leads to understanding of customer satisfaction and journey over customer lifecycle
  • Event Management .
  • Collaborative initiatives with PR department to deliver Industry specific content.
  • Lead Generations through Email Marketing
  • Online Marketing through blogs on Social Media
  • Website content development and management
  • Brand Visibility
  • Maintain the key customer metrics which leads to understanding of customer satisfaction and journey over customer lifecycle.